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Engaging with Today’s Latino Audience
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Engaging Across Multiple Platforms
DIGITAL87MM Users
iHeartRadio.com
Personality & Local
Station Sites
Mobile
OUTDOOR141MM People
Digital Outdoor
Traditional Billboards
Transit & Street Furniture
Airports
RADIO261MM Listeners
840+ Stations
National & Local
Personalities
201MM Commuters
Traffic & Weather
EVENTS20,000+ National &
Local Events
iHR Music Festival & Village
iHR Music Awards
Jingle Ball, Real Bash,
Pool Party & Fiesta Latina
iHR Theaters NY & LA
SOCIAL MEDIA80+MM Total Followers
Snapchat, Facebook,
Twitter, Instagram
Station Profiles
& Custom Sweepstakes
On-Air Influencer Network
LIVE Social Wall
Social Geo-Fencing
Sources: Radio: Fall 2014 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – Persons 12+; Digital: Internal Reporting, PC+Mobile, July 2015Outdoor: Traffic Audit Bureau, Telmar Group, Inc., April, 2013; Airport Council Information; Social: iHeartRadio: Internal Reporting
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iHeartRadio’s Expanding Hispanic Footprint
SIGNIFICANT
MARKET SHARE1 in 5 US Hispanics Online
visit iHeartRadio each month
MASSIVE
REACH iHeartRadio reaches nearly
8M Hispanics monthly
EXPONENTIAL
GROWTH
iHeartRadio’s Hispanic Audience grew 10%
in Q4 2014
Source: iHeart Internal Data, Oct’14; Twitter & Facebook data, iHeart Network,Jan’15 Comscore MobileMetrix, Jan’15; 1) comScore MediaMetrix Hispanic data, Multi-Platform and
Mobile, January 2015; 2) iHeart Internal data; Hispanic; Engagement & Top Content sections based on January 2015 averages; What’s Trending based on Jan 2015.
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19 States
44 Markets
42 Spanish Stations
125+ English Stations
iHeartMedia’s Total Market Hispanic reach – 22.8 Million U.S. Hispanics Across English and Spanish Stations
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MEGA 94.9#1 Con Hits En Miami
Connect With Hispanic Listeners Across All Screens
90% of iHeartRadio’s Hispanic Audience uses a mobile
device to consume a portion of their content Source: comScore MediaMetrix Hispanic data, Multi-Platform and Mobile, January 2015
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Spanish-Dominant
CULTURAL INTEGRATION HighLow
Key Music Genres
Example iHeartRadio
Brands
Mexican Regional,Tropical/Caribbean,Spanish Pop
English-Dominant
Mainstream CHR,
Rhythmic AC,
Urban
Language
Programming that Engages U.S. Hispanics At All Levels Of Language, Generation and Integration
Tucson
Atlanta
WP Beach Orlando Miami
L.A.
New York
L.A.
New York
Miami L.A.
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Top Artists Top Formats Top Stations
Hispanics Engage With A Variety Of Music
Source: iHeart Internal data; Hispanic; Engagement & Top Content sections based on January 2015 averages; What’s Trending based on Jan 2015.
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20M+SONGS
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iHeart Hispanics1:
What’s TrendingTop 5 Artists & Tracks4:
Audience Profile Influencing Power Top Content on iHM
iHeartMedia Reaches HispanicsNearly 39MM+ Hispanic Listeners Monthly:
• 39MM reached monthly
• 90% reached monthly
• Comprise 13% of iHM audience
• 116 index vs. total Internet
• Mean income of $64k
• Sporting Equipment :
Index 156
• New Technology: 149
• Home Electronics: 141
• Spanish
• Top 40 & Pop
• Hip Hop/R&B
• Mix & Variety
• Oldies
• Vehicles: 146
• Video Games: 143
• 102.7 KIIS FM
• 106.7 lite fm
• 104.3 MYFM
• Real 92.3
• KOST 103.5
• Pitbull
• Enrique Iglesias
• Don Omar
• Mana
• Marco Antonio Solis
• Grupo Sonador, “Cumbia Sonidera”
• El Coro Angelino de Alabanzas, “El
Nino del Tambor”
• Romeo Santos, “Propuesta Indecente”
• FM de Zacapa, “Cumbias Pa’ Bailar”
• J Balvin, “Ginza”
I have a great deal of knowledge/experience2: TOP 5 FORMATS3 TOP 5 STATIONS1
More than Univision, CBS Radio, SBS Radio, Entravision
Source: 1. Nielsen Audio Nationwide Spring 2015, MSu12m-12m, base= HA12+. 2. 2015 Spring GfK MRI, iHeartRadio Network users who are Hispanic; indices based on Total Internet Hispanics. 3. Scarborough USA+ 2015 Release 1 Total (Feb 2014 - Mar 2015) 4. iHeart Internal data; Hispanic here defined as: listened to any Spanish/Latin station on iHeart within the month; Engagement & Top Content sections based on December 2015 averages; What’s Trending based on December 2015
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Why We’re Different…
Meaningful association with countless A-list and emerging artists
Expert Programming Unrivaled Industry Relationships Influencer Access
Premium audio, video, display, social, and custom brand experiences
Powered by the world’s largest media and entertainment company
Cross-Platform AmplificationLocal Connections
All-in-one listening with 1,900+ stations including live, custom, & on-demand
40+ influential national personalities informing and entertaining fans daily
Hundreds of authoritative local music brands and personalities
Engaging Brand Solutions
Source: iHeart Internal Data, Oct’14; Twitter & Facebook data, iHeart Network, Oct’14; Comscore MobileMetrix, Oct’14; Nielsen Audio Nationwide, Fall’13
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iHeartRadio Brand Solutions
PREMIUM
DISPLAY
AUDIENCE
TARGETING
STREAMING
AUDIO
ORIGINAL
FRANCHISES
PRE-ROLL
VIDEO
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2016 Signature Events
The REAL Birthday BashFebruary 28th, 2016
Venue: The Forum, Inglewood CAAttendance: 12,000Lineup: Nicki Minaj, Fetty Wap, Big Sean, Meek Mill, DJ Khaled, Omarion & O.T. GenasisTease: Nov 5, 2015 Announce: Nov 30, 2015On Sale: Dec 5, 2015Promotion: 8 weeks Pre-Show: Home Grown Stage, 3p-6p
Venue: Stub Hub Center, Carson, CAAttendance: 18,000+Past Lineup: Kanye West, Justin Bieber, Calvin Harris, Nick Jonas, Jason DeRulo, Meghan Trainor, Sia, NeYo, David Guetta & moreTease: March 2016 Announce: March 2016On Sale: TBD- April 2016Promo Window: 6 weeksPre-Show: Wango Tango Village, 10a-2p
KIIS FM’s Wango TangoMay 14th, 2016
Venue: Fontainebleau Hotel, Miami FLAttendance: 3,000+Past Lineup: Nicki Minaj, David Guetta, Chris Brown, Kelly Clarkson, Echosmith, Nick JonasTease: April 2016 Announce: April 11, 2016On Sale: TBDPromo Window: 5 weeks April-May
iHeartRadio Summer Pool PartyMay 20-21, 2016
Venue: Santa Monica PierAttendance: 5,000Past Lineup: Matt & Kim, James Bay, Andrew
McMahon & The Wilderness, Saint MotelTease: Late May 2016, Announce: Early June 2016On Sale: Early June Pre Sale/Public on salePromo Window: 6 weeks
ALT Summer CampAugust 5th, 2016
Venue: MGM Grand Arena & Resorts VillageAttendance: 35,000+Past Lineup: Kanye West, Coldplay, Sam Smith, Kenny Chesney, The Weekend, The Killers & moreTease: July 2016 Announce: July 2016On Sale: TBDPromotion: 8 weeks - July 29 – September 23Pre-Show: iHeartRadio Village, September 19th
iHeartRadio Music FestivalSeptember 2016
Venue: The Forum, Inglewood CAAttendance: 12,000Past Lineup: Kendrick Lamar, Future, Rae Sremmurd, Jeremih, Rich Homie Quan, Ty Dolla$ignTease: August 2016 Announce: September 2016On Sale: September 2016Promo Window: 8 weeksPre-Show: Home Grown Stage, 3p-6p
The REAL ShowNovember 5th, 2016
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2016 Signature Events
KIIS FM’s Jingle BallDecember 2nd, 2016
Venue: Staples Center, Los Angeles CAAttendance: 18,000+Lineup: The Weeknd, 5SOS, One Direction, Selena Gomez, Ellie Goulding, Hailey SteinfeldTease: October 2016 Announce: October 2016 On Sale: October 2016Promo Window: 7-8 weeksPre-Show: Jingle Ball Village, 3p-7p
ALT December to RememberDecember, 2016
Venue: 5-6 Music Venues around LAAttendance: 500-1,500 eachPast Lineup: Death Cab for Cutie, CHVRCHES, Cage the Elephant, New Politics, Atlas Genius, Nathaniel Rateliff and the Night SweatsAnnounce & On Sale: November 2016Promo Window: 4 weeks
ALT 98.7 Penthouse – 2x/month
Venue: The Watermarke Tower, DTLAAttendance: 150-200Past Artists: Echosmith, Bastille, Hozier, ATL J, Capital Cities
iHeartRadio Theater LA – various
Venue: iHeartRadio Theater LAAttendance: 500Past Performers: Foo Fighters, One Direction, Chris Brown, Maroon 5
YEAR-ROUND EVENTS
Venue: American Airlines Arena, Miami
Attendance: 15,000+In its third year, the iHeartRadio Fiesta Latina will once again heat up Miami connecting passionate consumers with top brands and the artists they love across languages, generations & cultures.
iHeart Radio Fiesta LatinaNovember 5, 2016
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T-Mobile ArenaGuns N Roses: 4/9
George Strait: 4/22-4/23, 9/7, 9/9, 12/2
Harlem Globetrotters: 4/19
Canelo vs Khan: 5/7
Janet Jackson: 5/14
Garth Brooks: 6/24, 7/2-7/4
Dixie Chicks: 7/16
Keith Urban: 10/21
Flyaway Sweepstakes to Las Vegas Events
MGM Grand51st AMC Awards/All Star Jam: 4/3
Pacquiao vs Bradley: 4/9
UFC – Cormier vs Jones: 4/23
Slipknot & Marylin Manson: 6/17
Demi Lovato & Nick Jonas: 8/13
Mana: 9/16
Black Sabbath: 9/17
Hall & Oates: 9/23
Andre Bocelli: 12/3
Mandalay BayEllie Goulding: 4/9
Riot Games: 4/16-17
Penatonix: 4/23
Selena Gomez: 5/6
UFC Fight Night: 5/29
Red Bull / EVO E Games: 7/15-7/17
Freedom Friday Concert (Keith Sweat & Charlie Wilson): 7/22
Neighborhood Awards (Steve Harvey): 7/23
Rob Zombie & Korn: 7/30
*T-Mobile Arena Events come with a 2-night stay at the Monte Carlo.
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Ignite Conversations that Extend Exponentially
Through Social Media
75%
22BOf those impressions
come from Millennials
Social impressions
generated from tent-pole
events
14Source: Tracx, iHeartMedia 2014 Events.
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“People expect brands to talk with them
rather than at them. They no longer expect
brands to sell to them, but to entertain and
inform them. In this new paradigm, influencers
are a force to be reckoned with.”
The Rise of the Social Influencer
Source: Social Times, “10 Reasons Why Influencer Marketing Is the Next Big Thing,” Jul’15
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iHeartRadio Editions
SNAPCHAT AUDIENCE KEY STATS:
On Snapchat Discover
Reinforce Messageleveraging an
environment with
habitual user
engagement
Promote Advocacythrough immersive,
socially-enabled ad
experiences
Build Credibilityamong a highly
sought-after audience
of young Millennials
3v ADS ON SNAPCHAT:
Vertical Video Ads
Made for mobile screens
Power of sight, sound, &
motion
Full-screen, 100% viewable
1. EDITION TAKEOVER:100% SOV of media within single day’s edition
BRAND OPPORTUNITY:
Put your brand at the center of the next wave in social music content & conversation!
BRAND BENEFITS:
100MMUnique Users
per day
2B+Video views
per day
60%Reach against US
A18-34 Smartphone Users
Behind the
Scenes Moment
s
Exclusive A-List Artist
Interviews
Fun, Shareable
Music Trivia
Insider iHR
Event Access
Curated Playlists & Trending
Music
DAILY ORIGINAL CONTENT:
Source: Snapchat Internal Data, Jun’15
2. AUDIENCE BUY:Run of channel, rotational media aligning with campaign flight
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Hispanic Audience Targeting at Scale
CONTEXTUAL• Spanish language stations
• Live and custom stations with a
high Hispanic listener composition
• Relevant Formats/Genre
BEHAVIORALFirst party: listened to Spanish language stations
Third party: visited Spanish language websites
GEOGRAPHICALLocations with a high
composition of Hispanics
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Premium Display
DESKTOP:• 300x600 or 300x250
• Custom skins
• Customizable with full rich media capabilities
MOBILE• 320 x 50 UNIT: Available across
nine navigation screens
• 300 x 250 UNIT: High impact takeover
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Streaming Audio
IN-STREAMING AUDIO• Available across desktop and mobile
• :15, :30 or :60 in length
• Audio featured during a commercial break
• Companion display units:
• Desktop - 300x250 or 300x600
• Mobile - 300x250
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Pre-Roll Video
VIDEO PRE-ROLL• Available across desktop and mobile
• :15 or :30 sec video ahead of streaming station launches
• Frequency capping
• 94% completion rate
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EventsPromotionsMedia
The iHeartRadio
Signature Events +
Mi Música Concert Series*
brought to you by your brand
Bi-lingual multi-platform
promotional support from the
nation’s largest media company
Once-in-a-lifetime experiences to
see top artists up-close and intimate
Reach Hispanic Millennials via a new multi-platform music opportunity
created for bi-cultural Millennials.
Key Takeaways
2222
Gracias!
Max Ramirez
Director of Sales, Multicultural
917.335.7560 mobile
3400 W. Olive Avenue
Burbank, CA 91505
818.566.4751 office
