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Will that be all
Mrs. Lambert?
How are the
kids Mr. Chan?
Improve Conversion RatesThrough Personalizing
• Consumers Today
• Identification
• Personalization
• Channels to Invest
• Monitoring for Success
Yesteryear's Sales Funnel
The New Empowered
Consumer Journey
of customers spend at least50% of total shopping timeresearching products online
of customers abandoned anin-store purchase due to
negative online sentiment
of customers are willingto try a new brand to getbetter customer service
Blog Reader?
Loyalty Grade?
Fan or Follower?Family Size?
Basket Size?
Mobile User?
Favourite Payment?
Interests?
Language?
General Traffic
Traffic from Twitter
Repeat Visitors
Topic Persona
Existing Customer
Personalized CTAs resulted in a 42% higher conversion rate than generic CTAsSource - Hubspot.com
OffGamers ExampleSimple Personalization to Make Users Feel at Home
Based on User’s Country
Easier forUser to Buy Based on Previous Session Activities
Payment OptionsBased on User’s Country
Case Study3x Increase in Revenue from the Pinterest Channel
Case StudySoft Selling vs Hard Selling Approach
Case StudyBased on Referring Ad Campaign or Keyword Searched
Source - Americommerce.com
A whopping 70% of website traffic coming from Google (paid & organic) while Facebook is seen as Google’s
biggest advertising competitor.
Source - WolfgangDigital.com
Google organic and Direct Traffic marginally increase their share when compared to the traffic figure while Google
CPC has a minor fall in share. Organic traffic from Bing and Yahoo leapfrog Facebook in terms of revenue generated.
Source - WolfgangDigital.com
Digital Marketing Channels Ratings
Google Analytics Custom Dashboard
Perfect Dashboardfor Ecommerce
Useful VisitorsInformation Social Media
DashboardSEO Dashboard
Content Dashboard
PPC Dashboard
Google Analytics Custom Reports
Business HoursReport
KeywordAnalysis
Referring Sites Report
SEOReport
Social SharingReport
CampaignsConversions
