Embed Size (px)
DESCRIPTION
Citation preview
;V�SLHYU�TVYL�HIV\[�JVUZ\TLY�YLSH[PVUZOPWZ�^P[O�IYHUKZ�VU�ZVJPHS�TLKPH��^L�HZRLK�YLZWVUKLU[Z�[V�[LSS�\Z�PM�[OL`�MVSSV^�[OLPY�MH]VYP[L�IYHUK�Z��VU�ZVJPHS�TLKPH�HJJVYKPUN�[V�[OL���I\ZPULZZ�ZLJ[VYZ�JV]LYLK�PU�[OL�YLZLHYJO!�4VIPSL�+L]PJLZ��*VUZ\TLY�,SLJ[YVUPJZ� �(WWSPHUJLZ��L_JS\KPUN�TVIPSL���-VVK� �)L]LYHNL��7LYZVUHS�*HYL��;YH]LS� �;V\YPZT��HUK�/LHS[OJHYL�
HWHJ�^HNNLULYLKZ[YVT�JVT HJJLSLYH[LPUMS\LUJL�JVT
*65;,5;�4(;;,9:;/,�047(*;�6-�)9(5+�:;69@;,3305.�65305,�05������(:0(�7(*0-0*
;VKH �̀�JVU[LU[�THYRL[PUN� PZ�HSS� [OL�I\aa�� 0[� PZ�H� [LYT�MYLX\LU[S`�\ZLK�I`�THYRL[LYZ�HUK�WYHJ[P[PVULYZ� [V�KLZJYPIL�� ]LY`� IYVHKS �̀� H� KPZJPWSPUL� [OH[� YL]VS]LZ� HYV\UK� IYHUK� JVTT\UPJH[PVUZ� HUK� H\KPLUJL�LUNHNLTLU[��6\Y� MPUKPUNZ� ZOV^� [OH[� [OL� PTWHJ[� VM� JVU[LU[�THYRL[PUN� PZ� YLHS��TLHZ\YHISL�� HUK� OPNOS`�PTWHJ[M\S�HJYVZZ�[OL�(ZPH�7HJPMPJ�YLNPVU�UV[�Q\Z[�MVY�[OL�IYHUK��I\[�MVY�P[Z�J\Z[VTLYZ�HZ�^LSS��;OL� PUZPNO[Z� OPNOSPNO[LK� ILSV^� WYV]PKL� H� X\PJR� V]LY]PL^� VM� OV^� JVUZ\TLYZ� HYL� L_WVZLK� [V� JVU[LU[�THYRL[PUN��+V^USVHK�[OL�M\SS�YLWVY[�[V�MPUK�V\[�OV^�IYHUK�Z[VY`[LSSPUN�PZ�PTWHJ[PUN�[OL�YLNPVU�
6<9�(7796(*/�;6�047(*;
(:0(�7(*0-0*
*/05(� �=0,;5(4
)9(5+�,5.(.,4,5;�65�:6*0(3�4,+0(
(:0(�7(*0-0*
05*9,(:,+�302,30/66+�;6�(+=6*(;,�-69�(�)9(5+�(:�(�9,:<3;�6-�(*;0=,3@�-6336>05.�)9(5+:�65305,
obtain information about products and
services on social media78%
74% 86% 83% 82% 82%
look for the latest deals and
promotions on social media74%participate in contests and giveaways
on social media69%share information about products and
services on social media
of digital
consumers in the
Asia-Pacific
region click on
advertisements
posted by brands
that they like
Mobile Device
brands online
are
19% more likely to
recommend a
brand to friends,
family, or
colleagues
Electronics &
Appliance brands
online are
17% more likely to
recommend a
brand to friends,
family, or
colleagues
of digital
consumers in
China and
Vietnam click on
advertisements
posted by brands
that they like
of digital
consumers in
India click on
advertisements
posted by brands
that they like
of digital
consumers in
Hong Kong click
on advertisements
posted by brands
that they like
of digital
consumers aged
35 and above in
South Korea click
on advertisements
posted by brands
that they like
68%
(:0(�7(*0-0* 05+0( /65.�265. :6<;/�269,(
7(0+�4,+0(�,5.(.,4,5;
;V�SLHYU�TVYL�HIV\[�OV^�JVUZ\TLYZ�LUNHNL�^P[O�IYHUKZ�HUK�IYHUKLK�JVU[LU[�VUSPUL�^L�HZRLK�YLZWVUKLU[Z�H�ZLYPLZ�VM�X\LZ[PVUZ�YLSH[LK�[V�JVTTVU�W\YJOHZL�ILOH]PVY�HJ[P]P[PLZ�VUSPUL��Z\JO�HZ�^OL[OLY�[OL�YLZWVUKLU[Z�SVVR�MVY�PUMVYTH[PVU�HIV\[�WYVK\J[Z�VY�ZLY]PJLZ�VU�ZVJPHS�TLKPH��VY�PM�[OL`�HJ[P]LS`�JSPJR�VU�HKZ�VY�YLHK�HK]LY[VYPHS�JVU[LU[�
6U�H]LYHNL�JVUZ\TLYZ�^OV�HJ[P]LS`�MVSSV^!�
Food & Beverage
product brands
online are
24% more likely to
recommend a brand
to friends, family, or
colleagues
Healthcare
brands online
are
27% more likely to
recommend a
brand to friends,
family, or
colleagues
Travel &
Tourism brands
online are
39%more likely to
recommend a
brand to friends,
family, or
colleagues
Personal Care
product brands
online are
29% more likely to
recommend a
brand to friends,
family, or
colleagues
