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1 2014 HTC PROPRIETARY AND CONFIDENTIAL
Manu Seth
Sr. Director Marketing, HTC – South Asia
'Marketing Revisited – Insights into Youth Marketing’
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Its YOU Your FRIENDS Your BROTHERS & SISTERS
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The Challenge!
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YOLO – You only live once?
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YOLO – You only live once?
YOLO – Youth only LOOK once!
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We need to catch your attention in the very first go!
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Understanding the youth
The youth is • Practical yet impatient • Risk-taking but not reckless • Following their passion
That’s why we need an integrated marketing approach.
They don’t want to be late! Even while I am sitting in New Delhi, I want to know what’s happening right in the heart of New York. And that too… at that very instant.
LIVE Tweeting Screening Streaming Blogging Interaction News
All it takes is a smartphone with an internet connection to make your audience happy, globally!
New York
New Delhi
Melbourne
London
They’re on: • The road • The social networks • The TV • The newspapers
Integrated Marketing Platform
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An event is the moment of truth and the youth wants to be a part of the moment of truth.
When a band is playing in Australia, its fans across the globe can see.
Integrated Marketing Platform!
For youngsters, even LIVE is not enough! They can’t take a second’s delay in knowing if their favourite club won or lost. Or worst, A spoiler from their friend sitting in the stadium kills it all.
Integrators we must love!
SMS to get a free ticket. Call to make a reservation. Scan and visit the website
All these integrators can be very well displayed across all media On-ground and Digital
Here’s how I would put it from the youth perspec;ve, “There’s no ATL, BTL. Like God, the consumer is everywhere and sees everything!”
The youth even wants to be there, where no
one can imagine.
Are you there?
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