INSTAGRAM MADNESS.How to use Instagram for your business and to attract tourists.October 15, 2014

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WHO WE ARE

@ohiofoodlovers@daniellalimoli @joevargo

@cementmarketing @columbusmuseum @experiencecolumbus

TELLING YOUR BRAND’S STORY WITH INSTAGRAM.Instagram for marketing.

WHY SHOULD YOU CARE? Instagram is the new Facebook.

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IT’S GROWING FASTER THAN ANY OTHER NETWORK.

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IT’S GROWING FASTER THAN ANY OTHER NETWORK.

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REGARDLESS, ONE THING IS CERTAIN.Photography/like-centric social networks are leading the charge.

What do Pinterest and Instagram have in common?- Photo centric- Everyone can like any public photo/pin (even brands)- Conversations, likes or re-pins are all stored under photo

CASE STUDIES.The good, the bad and the ugly.

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HOCKING HILLS TOURISM ASSOCIATION

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HOCKING HILLS TOURISM ASSOCIATION

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W HOTELS

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W HOTELS

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ROWE BOUTIQUE

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ROWE BOUTIQUE

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PIZZAHUTWorst practices.

BEST PRACTICES.How your brand can get started, right now.

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HAVE NO FEARYour content marketing goal should be the same—to engage and reward your audience with: information, entertainment, prizes and discounts.

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BUT HOW? Say good-bye to the middleman and find a brand ambassador within your ranks.

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WHAT SHOULD MARKETERS DO TO ADAPT?Incorporate photography and image-based storytelling into voice and social message.

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CURATE A STRATEGIC COLLECTION.Have a strategy behind your photography, including voice, mood and goals.

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BEST PRACTICES.Keep these tips in mind as you post.

- Measure your performance to track what’s working and what isn’t.- Invest time and immerse yourself in the community.- Interact with followers and potential customers.- Post regularly, but no more than 1-2x daily.- Give your ambassador total control.

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THANK YOU.We have enjoyed preparing this presentation. If you have any questions, please email daniella@cementmarketing.com or call 614-564-9216.