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Integrated Digital
Marketing Strategies
BY: AIDA ROJAS
Your website is only the beginning
It is a lot like having a baby . . .
Integrated Media Components
Website
Blog
Newsletter
Social Channels
Mobile Experience
Product / Service
Landing Pages
Email Marketing
More*
Content Strategy
Plan, organize, and create a content calendar
Determine the frequency and length of each piece
Create images, videos, infographics and other media
Identify your markets frequent questions, objections
Allow flexibility for Real-time content creation
Demonstrate consistent voice, messaging, branding
Marketing Strategy
Positioning of your brand / product / service
Create personas to cater to your audience ( Niche )
Business plan, monetization, and structure
Continual innovation and improvement from feedback
Build and design value-driven marketing collateral
Reputation management and ongoing optimization
Traffic Strategy
Establish touch points for people at different stages
Determine channels social, PPC, organic, etc.
Podcasts, Webinars, and other media sources
Joint Ventures, List building, and Collaboration
Public relations, media appearances, etc.
Integrated with social media, SEO, and content strategy
Social Media Strategy
Establish a consistent social media voice and tone
Automation and management of social media channels
Filter your audience and direct them to proper medium
Leverage social media for highly targeted traffic
Social media branding, design, and engagement
Social media integration with blog, site, landing pages
Optimization Strategy
Use tools to automate, optimize, and raise conversions
Collect, analyze and organize relevant data
A/B Testing of copy, design, and other media components
Track traffic, measure trends and make needed changed
Ongoing optimization of website, content, landing pages
Staying up to date with new trends and technologies
Conversion Strategy
Landing Page design, copy, and optimization
Design give-aways, white papers, and freebies
Website newsletter sign ups and opt-in pages
Social media specific landing pages and offers
Product / Service upgrades, add-ons, cross promotion
Lead generation through use of integrated channels
Mobile Marketing Strategy
Full mobile website or responsive web design
Applications to supplement digital experience
Think mobile first and be proactive
Enhance tablet / smartphone shopping experience
Integrate mobile optimized content, video, social
Apply mobile marketing specific best practices
Connection Strategy
People want to connect with people, not brands
Add personality to your business / personal brand
Be authentic, helpful, friendly, respectful and human
Repetition and consistency strengthens connections
Engage with others and participate / initiate conversations
Build and nurture relationships through value and content
So Your Website Is Live!!
What is Next?
NEVER STOP IMPROVING!
Aida Rojas WordPress Entrepreneur, Designer, and Blogger. I am
passionate about storytelling and content marketing. I
help small business owners create growth focused
digital marketing strategies .
Blog : AidaRojas.com
Website : iSocialDesign.com
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