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www.omnepresent.c om Integrated Marketing: In- Person and Online Events By OmnePresent

Integrated Marketing: In-Person and Online Events

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Page 1: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Integrated Marketing: In-Person and Online Events By OmnePresent

Page 2: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Introduction

● Vital part of B2B marketing plan

○ Whether it is online or in-person event, it helps to increase sales, raises brand alertness and improves understanding of product and services

○ Knowing the importance of events, B2B marketers have increased their budget for such even

● Any type of event needs a right direct to data management and marketing automation to abolish problems and make most of event ROI

Page 3: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Freeze Your Event Marketing Objectives● Planning should be done in such a way

that the desired goal is achieved● Create qualified leads based on their

buying plans and ideas given in registration data

● Recognize core decision makers and build relation with high-level executives through various events

● Structuring brand alertness or thought direction is an important event

Page 4: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Choose Time, Place And Medium To Give Away Invitations

● The quality, time-slot and intended audience of event play an important role

● Email-marketing, social media and direct mails can be used to give away invitations to create new leads

● Fix time and process to distribute invitation to avoid conflict

● Freeze the date and other information before giving invitation

Page 5: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Control The Registration Process

● Online Registration is best and mostly used process

● While fixing landing pages ensure system keeps track of origin of each registration

● Custom landing page and tracking codes can be used to keep an eye on each attendee

● Ensure system closing automatically on given deadline

● Automated tools should be used for event confirmation and reminders.This also helps in personal communication with attendees

● RSVP is a request to response form for attendees to inform whether they are accepting or declining the invitation

Page 6: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Build your Lead Capture Action

● Robust and precise lead data can be obtained from event registration and on-site activity such as inspecting business card and badges

● The gathered data should enter marketing automation or CRM as soon as possible

● A system should be available that can record updates and keep expected accurate data in a proper manner

Page 7: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Get Ready To Rank And Prioritize Registrants

● All B2B marketers know that the points emerged can range from success to failure

● So it’s vital to have a system that can check according to business principle and arrange it for follow-up

● A powerful system can analyse the coming leads against a current database and can determine other behaviour

● This type of system can conclude whether to direct a lead towards sales or to nurturing campaign or reject it as inappropriate

Page 8: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Arrange Nurturing Action

● Lead scoring definitely produces data required for lead nurturing campaign

● Events should be nurtured with suitable content and timely touches

● Every attendee and CEO should be given some additional offerings like invitation of dinner or panel discussion for CEO and additional webinars and white paper in a follow-up email to attendees

● Attendees choice of communication should be analyzed and should be contacted in that way only for events

● Keep an eye on social media post and in between events and ensure twitter hashtag for each

Page 9: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Choose Your Metrics And Evaluate Your Outcome

● Fixing of goal makes it convenient to plan appropriate metrics

● If an event aims at producing lead then number of Marketing Qualified Leads (MQL) as to total number of attendees is a vital metrics to record

● System should be in proper condition● Only establishing MQL is not

enough,identifying efficient leads that will change sales pipeline , time taken by them for this change and revenue produced is important to know

● You will get a detailed vision of ROI if you put high efforts in combining marketing activities and adopt close loop reporting with sales team

Page 10: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Media Used For Such Events

● Various media such as TV, phone, email, radio, magazines, internet etc can be used for this purpose

● Ads given on various media can be of different format but should deliver a consistent message

● Use of internet on a higher level nowadays, has given on-line events great importance

● Providing consistent information about brand on internet helps to connect with various people

Page 11: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Collect Responses Of Your Attendees

● Lastly always find various modes to collect responses from attendees at live events

● It could be easy or complex at certain point

● Feedback can be auto-generated, email , through phone or can also be taken through in-person meeting

● Observe your social media pre and post of event to deliver Twitter hashtag

● It helps to provide real-time source of responses by acknowledging complaints or request of attendees

● This not only helps in better marketing but also helps in providing better customer service and is also recognized by attendees

Page 12: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

Conclusion

● Online and In-person events helps to understand products and raise the brand so it has influenced many company to increase their budget for it

● First set the goal of event , then decide when,how and where it will be conducted ,next register the attendees and prioritize them accordingly and lastly take feedback from attendees

● Various media and metrics can be used to organize such type of events and make it effective to achieve the desired objective

Page 13: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

OmnePresent Services

Page 14: Integrated Marketing: In-Person and Online Events

www.omnepresent.com

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Contact Us

[email protected]

www.omnepresent.com