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Interesting or right? Monday, 30 June 14

Interesting Vs. right

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Slides from a presentation to the Planning Academy at the Cannes Festival of Creativity 2014 - the narrative for the slides is at http://www.adliterate.com/2014/06/interesting-verus-right-revisited/

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Page 1: Interesting Vs. right

Interesting or right?

Monday, 30 June 14

Page 2: Interesting Vs. right

Interesting or right?

Monday, 30 June 14

Page 3: Interesting Vs. right

20s - AMV30s - HHCL40s - S&S

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No one needs planning

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Two types of value

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One.Constant optimisation

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Right>Interesting

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Two.Periodic disruption

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Interesting>Right

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Laminar flow vs.chaotic flow

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Planners are just planners

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What sort of value do you want to add?

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