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Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Yo u rR e s p o n s i b i l i t y
Only YOU can tell it
by
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Yo u rR e s p o n s i b i l i t y
YOU have a story to tell
Only YOU can tell it
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Establish the scope
of your website
Yo u rR e s p o n s i b i l i t y
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Establish the scope
of your website
• Is it to sell items from your brick and mortar store or strictly from your online store?
• Is it to inform people?
• Is it to get visitor information so you can get leads?
• Your goal will determine all other decisions in starting your website. ~
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Establish the scope
of your website
Design for your target
market
Yo u rR e s p o n s i b i l i t y
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Design for your target
market
Define your target market. This is highly important. It will affect:
• your theme • design• content• search engine optimization• usability• your networking efforts
What message do you want to send to your customers. Pick meaningful words or phrases that relates to this.
Define this message in 25 words or less. ~
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Design for your target
market
Usability is the ease of use and learnability of a human-made object. Usability includes considerations such as:
• Who are the users?• What do they know?• What do users want or need to do?• What can they learn?• What is the users' general background?• ~
Web Page Usability
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Design for your target
market
On the Web, usability is a necessary condition for survival.
• If a website is difficult to use, people leave.• If the homepage fails to clearly state what a
company offers and what users can do on the site, people leave.
• If users get lost on a website, they leave.• If a website's information is hard to read or doesn't
answer users' key questions, they leave~
There's no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available.
Why Usability is Important
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Establish the scope
of your website
Design for your target
market
ContentPictures
Video
Yo u rR e s p o n s i b i l i t y
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
ContentPictures
Video
Content is the key item that sells your website and nobody knows it better than YOU.
Spend time writing what you want to see on your website. If you’re not good at this, get help from a professional writer
Provide whatever existing content is available
• Sales brochures/flyers• Business history• Newsletters• Photos and video
Lack of good content becomes a nightmare for designing an effective website ~
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Establish the scope
of your website
Design for your target
market
ContentPictures
Video
KeywordsSocial Media
Yo u rR e s p o n s i b i l i t y
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
KeywordsSocial Media
What are good keywords?
Terms that are highly relevant to what you off, popular enough to result in decent traffic to your site, not too specific and not to generalized.
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Key issues in Developing Internet Presence
Establish the scope
of your website
Design for your target
market
ContentPictures
Video
KeywordsSocial Media
Know your Competion
Yo u rR e s p o n s i b i l i t y
Your responsibility in building your website
Yo u rR e s p o n s i b i l i t y
Review your competition's websites.
• Make note of what you like about them.• Identify any shortcomings• What do you provide that is not provided by
completion• Identify any insights you consider significant
Provide this information to your web developer
~
Know your Competion
Presented by
David has been in the internet business for over a decade and prior to that had a long career in his own software business developing and implementing legacy software.
David now assists clients in getting to the next level; creates workshops and consults on the latest strategies in disseminating visual information via websites and the social network media.
David is also a photographer, video producer, business mentor, and workshop presenter.
Having extensive experience in the fast changing world of computer technology, David delights in helping others to modernize and provides the leadership they may lack to attain these goals.
Multimedia Specialist
davidrbeasley.com
