Is It Necessary to Optimize Your Email CampaignsOptimizing every email campaigning is necessary to get the maximum reach of the niche clients, which finally increases CTR and ROI. So how do you create that perfect email campaign? How do you compel your readers to open email when they have 17 others sitting in their inbox? How do you make your offer exciting and enticing enough to get them to click through and visit your landing page. Find out all this inside.

Need to Know the Purpose of Sending Emails to Your Customers The purpose of sending emails could be have your customer

Sign Up for Events Follow You on Social Profile Make a purchase Check out your new product line Give feedback about any events/

product

Know the Difference Between Promotional Mail and Marketing Email Promotional emails are emails with "call to action" and

automatically generate shopping details, & notification, password reset, and receipts etc.

Marketing email is that which is promotional in nature like newsletters, Special offers etc.

Check the Ingredient of Successful Email Campaigns Creating good email is like baking cake. Adding right ingredients at the right time and right amount can give a perfect outcome. Add one part

objective/strategy and timing Add two part content Add a heaping tablespoon of

design (for e.g. some eye-catching graphics)

And, finally add a generous sprinkle of personalization and segmentation

Also don’t forget to add these too The right message To the right person

At the right time With the right frequency

To Be a Successful Sender You Need to Send The Right Message To The Right Person At The Right Time With the Right Frequency

The Right Message This is the skillful practice to compose the right message. Let’s look the basic thing that must be kept in mind while drafting an email marketing campaign. The From Name and From Address The Subject Line Preheater or Snippet The Envelop The Header Email Body Offer Images Call to Action Footer

To The Right PersonKnow your recipients, their demographics, purchase behavior & interests

B2B B2C Potential Customer Repeat Customer Sales and Customer Discount Impulse Buying Customer

At The Right Time To make sure the perfect timing to send emails, Keep an eye on your engagement metrics Analyze Open Rates : Recipients Open Mail in Their Mail Box Analyze Clicks : Recipients Clicked on Your Mail in Their Mail Box Trends from Past Emails: Look at the past email open rates and customer’s

behavioral patterns Test and See What Works: Send the same email to two different groups of

contacts at different times and then compare your results

With the Right Frequency Choosing the best frequency for sending emails is challenging, but avoid 'over-mailing' which can lead to unacceptable levels of unsubscribes and an increase in inactive - our audience may feel they are being spammed. Even if they don't unsubscribe they will become "emotionally unsubscribe”. To avoid this Segregate Email List Measure Results

Last Words Apart from that must include or keep in mind for every successful email campaigns

Never Forget to Test Subject Line Call to Action Images Your Contact Address & Phone Integrate Social Icons

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