Is Timing That Important

To Innovation?

Many entrepreneurs and business owners

believe that an innovative idea alone is all

it takes for their business to make a break

in the marketplace and achieve huge

success with huge recognition

Let’s be honest: if the

timing of your idea is

terrible, you are not

going to get anything

Case Study: GO Corporation

• In the 1980s, Go Corp was one of the

leaders in the market for touch computing

• One of the few pen computing companies

that offered tablet computers with styluses

• Shut down in 1994

What Went Wrong?

Tablet computers with styluses

innovative idea but too ahead of its time

bad timing leads to failure

bankruptcy

Idea does matter, but it’s not the most

important thing to a business’s success

With bad timing, no good idea can bring you

the success you want

The best way to really assess timing is to

really look at whether consumers are really

ready for what you have to offer them

Questions, Comments or Clarification?

Contact: Maverick Mentoring For Business

Email: peter@maverickmentoringforbusiness.com.au

Phone: 61 3 9005 8275