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About ITC• Established in 1910 as the Imperial Tobacco Company of India Limited, the
company was renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974.
• ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal.
• Its diversified business includes five segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology.
• In 2001, ITC introduced the Kitchens of India brand of ready-to-eat gourmet Indian recipes.
• In 2002, ITC entered the confectionery and staples [email protected]
• FMCG Cigarettes & Cigar Foods Lifestyle Apparel Personal Care Stationary Safety Matches Agarbattis
•Agri BusinessAgri CommoditiesE-choppalLeaf TobacoSpices & Agri Inputs
Hotels
Information Technology
•Paperboard & PackagingPaperboard &Speciality PapersPackaging
ITC
Product & Brand• Cigarettes:- Wills Navy Cut, Gold Flake Kings, Gold Flake Premium
lights, Gold Flake SuperStar, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric Twist, Mild & Ultra Mild)
• Foods:- Aashirvaad, Mint-o, gum-o, B natural, Sunfeast, Candyman, Bingo! andYippee!
• Lifestyle Apparel:- Wills Lifestyle and John Players• Personal Care Products:- Fiama Di Wills, Vivel, Essenza Di
Wills,Superia and Engage• Stationery:- Classmate, PaperKraft and Colour Crew• Safety Matches & Agarbatis:- Ship, i Kno and Aim for safety
matches and Mangaldeep for agarbati• Hotels:- ITC’s Hotel, Welcome Group, Welcome Heritage, Fortune
Hotels
Product & Brand• Paperboard:- ITC Paperboard• Packaging & Printing:- ITC • Information Technology:- ITC Infotech India Limited• ITC Sangeet Research Academy is a Hindustani classical
music academy established in 1977 and located in Kolkata. Some noted musicians are associated with this academy.
Staples(Aashirvaad)
Whole wheat Atta
Aashirvaad Select
Atta with multigrai
ns
Salt
Spices( Aashirvaad)
Pickle Mirch
Powder
Chilli Powder
Coriander Powder
Turmeric Powder
Instant Mix(Aashirvaad )
Gulab Jamun
Rice Dosa
Rice Idli
Rava Idli
Ready Meals(Aashirvaa
d )
Chole
Butter paneer
Snacks(Bingoo!)
Yumitos
Yumitos Original
Style
Mad angles
Tedhe Medhe
Tangles
Ready to Eat
Yippee! Noodles
Tricolor Pasta
Sunfeast Pasta
Value Proposition of Different Product Line
• Indulging refreshment from sweetsCandy• Refreshment through indulging Mint,
removes unwanted smell from mouthMint• Alternating source for eating & long lasting
flavourGum• Refreshing Fruit ExtractsJuice• Chocolaty indulgence for tastePie• Portable Snacking OptionBiscuits• To easily fill your hungerReady to Eat
Value Proposition of Different Product Line
• Daily meal optionStaples• To enhance the taste of the main foodSpices• Save time for cooking and tedious before
cooking jobsInstant Mix• Instantly prepare dinner mealsReady to Eat
Meals• Easier option for eating anytimeSnacks• Enhancing the scope of taste of the main
course mealChutneys• For rich taste in foodsGhee
• Products:- Noodles, Pasta, Buiscuits, Cookies, Pie• Range Brand:- Yippee• Product Line Brand:- Dark Fantasy, Yumfills, Moms Magic,
Milky Magic, Glucose, Bourbon Bliss, Delishus, Farmlite, Bounce, Nice, Marie Light, Snacky, Hi fi, sweet n salt, • Sub Brand:- Dark Fantasy Choco Fills, Dark Fantasy Choco
Melt, Dark Fantasy Choclate and Vanilla (Describes Offerings)• Branded Feature:- Crispy Crunchy Crackers, Sugar
Sprinkled Buiscuits• Brand Roles: Sunfeast Yippee (Driver)• Brand Architecture: Range Brand
• Products:- Chips and Snacks• Range Brand:- Bingo• Product Line Brand:- Yumitos, Mad Angles, Tedhe Medhe,
Tangles • Sub Brand:- Mad Angles Tomato Madness, Mad Angles
Masala Madness, Mad Angles Aachari Masti, Mad Angles Chat Masti• Branded Feature:- Masala Tadka
• Brand Roles: Bingo Mad Angles (Driver), ITC (Endorser)• Brand Architecture: Range Brand
• Products:- Juice• Range Brand:- B Natural• Product Line Brand:- None• Sub Brand:- Mixed Fruit Merry, Guava Gush, Litchi Luscious• Branded Feature:- Goodness of 8 Fruits, Pulpy Tangy Treat
• Products:- Juice• Range Brand:- B Natural• Product Line Brand:- None• Sub Brand:- Mixed Fruit Merry, Guava Gush, Litchi Luscious• Branded Feature:- Goodness of 8 Fruits, Pulpy Tangy Treat
• Brand Roles: B Natural (Driver), ITC (Endorser)• Brand Architecture: Product Brand
• Products:- Mint• Range Brand:- Minto• Product Line Brand:- Minto Gol• Sub Brand:- Mint-o GOL Green Mango Chew, Mint-o GOL
Mint Chew, Mint-o GOL Orange Chew, Mint-o Fresh, Ultra Mintz• Branded Feature:- NONE
• Brand Roles: Minto (Driver), ITC (Endorser)• Brand Architecture: Range Brand
• Products:- Chewing Gum• Range Brand:- GumOn• Product Line Brand:- NONE• Sub Brand:- NONE• Branded Feature:- NONE• Brand Roles: ITC GumOn (Driver)• Brand Architecture: Product Brand (One Brand One
Product)
• Products:- Candy• Range Brand:- Candyman• Product Line Brand:- Candyman Eclairs, Candyman Choco
Double Eclairs, Candyman Crème Lacto, Candyman Toffichoo, Candyman Cofitino• Sub Brand:- NONE• Branded Feature:- NONE
• Brand Roles: Candyman (Driver), ITC (Endorser)• Brand Architecture: Range Brand
• Products:- Ghee, Staples, Spices, Instant Mixes, Ready Meals• Range Brand:- Aashirvaad• Product Line Brand:- Aashirvaad Svasti Ghee, Aashirvaad
Select, Aashirvaad Salt, Aashirvaad Fortified Atta, Aashirvaad Rice Dosa, Aashirvaad Rice Idli, Aashirvaad Gulab Jamun, Aashirvaad Ready Meals• Sub Brand:- Aashirvaad Whole Wheat Atta, Aashirvaad Atta
with Multigrains, Aashirvaad Atta with Methi• Branded Feature:- With Rice Methi Leaves, 100% Pure
Natural, Aashirvaad Chilli Powder Red and Hot
• Brand Roles: ITC Aashirvaad (Driver)• Brand Architecture: Range Brand
• Products:- Ready to Eat Foods, Masala Mixes, Spices and Chutneys• Range Brand:- Kitchen of India• Product Line Brand:- NONE• Sub Brand:- Paneer Darbari, Mirch ka Salan, Chicken Darbari,
Chicken Chettinad, Bhori Biryani, Jodhpuri Moong Dal Halwa, Butter Chicken Masala Mix, Paneer Makhni Masala Mix, Biryani Combo, Butter Chicken Cooking Sauce, Hot Mango Chutney• Branded Feature:- Authentic Indian Recepie,
• Brand Roles: Kitchen of India (Driver), ITC (Endorser)• Brand Architecture: Range Brand
