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Japan crisis managementstrategy
Japan Earthquake• Time : Friday 11 March
• Place: Japan North East
• Events:
– Earthquake 9 degree on Richter scale considered to be the most violent recorded one in Japan since 130 years and 4th strongest worldwide.
– Tsunami waves as a consequence to the earthquake hit and consecutive earthquakes.
– Nuclear power planet were affected and explosions were monitored with dangerous nuclear pollution emission.
Consequences of Japan Earthquake
• By Wednesday 16th of March afternoon, the Japanese National Police Agency reported 3,771 deaths. Another 8,181 people are missing and 2,218 were injured.
• The International Nuclear and Radiological Event Scale -- or INES -- ranks incidents from Level 1, which indicates very little danger to the general population, to Level 7, a "major accident" with a large release of radioactive material and widespread health and environmental effects.
• Japanese stocks rebounded Wednesday, with the leading stock index recovering nearly 6% from a two-day plunge. The Nikkei 225 index, the most prominent measure of Tokyo market stocks, ended up 489 points, or 5.7%.
Expected effect on Isuzu and AUMBusiness
• Human and material resources are deeply affected in all Japan specially east and north regions.
• Nuclear power planet damage is affecting electrical power supply for many regions in Japan.
• Already Isuzu management in Japan announced shut down for business on level of production and shipment till other announcement.
• On level of trucks from Isuzu Japan only 250 vehicles will be arrived in March till reproduction time.
• On level of D-Max, although it is produced in Thailand, parts supply from Japan is stopped that will stop production in Thailand within 2-3 months.
• Our inventory is 1982 vehicles.• Estimated time for Business process continuity for AUM till next July on the
current sales figures.
Marketing Activities for Q2
Online Marketing activities: Launch Facebook and Youtube channels for AUM.
Marketing Activities for Q2
Start the Monthly Newsletters from AUM to our customers.
– First issue was sent in first of May
– The newsletters will contain updated information about Alissa, new offers, new achievements, Isuzu news……
Online Marketing activities:
Thank you
Confidential