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Japan crisis management strategy

Japan crises management

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Page 1: Japan crises management

Japan crisis managementstrategy

Page 2: Japan crises management

Japan Earthquake• Time : Friday 11 March

• Place: Japan North East

• Events:

– Earthquake 9 degree on Richter scale considered to be the most violent recorded one in Japan since 130 years and 4th strongest worldwide.

– Tsunami waves as a consequence to the earthquake hit and consecutive earthquakes.

– Nuclear power planet were affected and explosions were monitored with dangerous nuclear pollution emission.

Page 3: Japan crises management

Consequences of Japan Earthquake

• By Wednesday 16th of March afternoon, the Japanese National Police Agency reported 3,771 deaths. Another 8,181 people are missing and 2,218 were injured.

• The International Nuclear and Radiological Event Scale -- or INES -- ranks incidents from Level 1, which indicates very little danger to the general population, to Level 7, a "major accident" with a large release of radioactive material and widespread health and environmental effects.

• Japanese stocks rebounded Wednesday, with the leading stock index recovering nearly 6% from a two-day plunge. The Nikkei 225 index, the most prominent measure of Tokyo market stocks, ended up 489 points, or 5.7%.

Page 4: Japan crises management

Expected effect on Isuzu and AUMBusiness

• Human and material resources are deeply affected in all Japan specially east and north regions.

• Nuclear power planet damage is affecting electrical power supply for many regions in Japan.

• Already Isuzu management in Japan announced shut down for business on level of production and shipment till other announcement.

• On level of trucks from Isuzu Japan only 250 vehicles will be arrived in March till reproduction time.

• On level of D-Max, although it is produced in Thailand, parts supply from Japan is stopped that will stop production in Thailand within 2-3 months.

• Our inventory is 1982 vehicles.• Estimated time for Business process continuity for AUM till next July on the

current sales figures.

Page 5: Japan crises management

Marketing Activities for Q2

Online Marketing activities: Launch Facebook and Youtube channels for AUM.

Page 6: Japan crises management

Marketing Activities for Q2

Start the Monthly Newsletters from AUM to our customers.

– First issue was sent in first of May

– The newsletters will contain updated information about Alissa, new offers, new achievements, Isuzu news……

Online Marketing activities:

Page 7: Japan crises management

Thank you

Confidential