JBoye16: Finding your way with Marketing Technology

@jakedimare | #JBoye16 Digital Clarity Group

Jake DiMareHead of Marketing

#JBoye16

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Finding your way with Marketing Technology

@jakedimare | #JBoye16 Digital Clarity Group2


Jake DiMare Head of Marketing at Digital Clarity Group

Los Angeles Officewww.digitalclaritygroup.com [email protected]@jakedimare


Who are you?



#MartechJenga!













Physical

Web

Mobile

Wearables

Social

Connected Home

More is expected of marketing than ever

The number of digital touch points is expanding.

More and more consumers are turning to digital channels to complete transactions.

Customer journeys are growing more complex. Wearables



Making it all work…



THE STRUGGLE IS REAL

Problem: Many Marketers do not fully comprehend the complexity of their own marketing technology topology.


Connective DX PitchBook Data

Delphic Digital Acrolinx Uberflip

Congratulations to the Winners












Exercise: Draw Your Own Marketing Stack!

Thankyou!JAKE DIMARE

[email protected]

@jakedimare | @just_clarity

Digital Clarity Group