Jobs & Salaries For Advertising Graduates

SALARIESANDJOBS

FOR NEW GRADS 2016

JOBWHAT KIND OF

CAN I FIND?

QUESTION:

JOBSWHAT KIND OF

ARE OUT THERE?

BETTER QUESTION:

JOBWHAT KIND OF

IS A FIT FOR ME AND MY GOALS?

EVEN BETTER QUESTION:

BASIC CATEGORIES

▸ Advertising Agencies

▸ Marketing Firms

▸ Marketing Communications Firms

▸ Product Management Jobs

▸ Digital Presence Firms

▸ Social Media jobs

▸ Client-Side Opportunities

JOBS WITH AN ADVERTISING DEGREE

ADVERTISING AND MARKETING

JOBS WITH AN ADVERTISING DEGREE Advertising Integrated CommunicationsAdvertising Sales MarketingArt Direction MediaBranding Product ManagementCommunications ProductionContent PromotionsCopywriting Public Relations / PublicityData / Insights SEO / Search / FindabilityDesign Social (content/listen/engageDigital Strategic ServicesConsumer Engagement User ExperienceEnvironmental Design Web Presence


JOBS WITH AN ADVERTISING DEGREE

Agency Client-SideAdvertising Management YES YESAdvertising Agencies YES —In-House Agency — YESMarketing Management YES YESMarketing Communications YES YESProduct Management — YESPublic Relations YES YESSocial Media YES YESDigital YES YES

JOBSTRENDING / NEXT GENERATION

IN ADVERTISING


JOBS CATEGORIES WITH GROWTHAdvertising SalesData / Content IntegrationConsultant Content ExpertsExperiential Experts Film / Video / OnlineGraphic DesignMarket / Audience / Channel ResearchMedia IntegrationWriter


Digital Marketing 39%Marketing Strategy 37%General Marketing 32%Data Analysis 32%Communications 32%Web Analysis / Strategy 27%Product Marketing 26%Content Management 26%Project Management 25%Market Research 25%SEO/SEM 17%Certified PMP 11%

HIRING BY EXPERTISE


PLANNED HIRING NEXT YEAR

19%

28%53%

SAMEMORE

LESS


General Mktg/Adv 42%Content Management 42%Digital Marketing 38%Data Analysis 38%Communications 38%Project Management 37%SEO/SEM 36%Marketing Strategy 36%Market Research 34%Web Development / Associated 34%Product Marketing 32%Certified PMP 32%

PROJECTED HIRING NEXT YEAR


SOFT SKILLS LISTED AS A TOP REQUIREMENT

PROBLEM SOLVINGCOLLABORATIVE SKILLS

THOUGHTFUL ARTICULATIONANALYTICAL THINKING

COMPANY CULTURE FITPERSONALITY

PRESENTATION SKILLSEDUCATION

0 17.5 35 52.5 70


MOST IN-DEMAND SKILLS

Content Creation / Mktg

Web Design & UX

Data Science/Data Analysis

Growth Engineering

SEO / Results

Pay-Per-Click

Agile Marketing

Email/Mktg Automation

Marketing Technology

Social Media Mktg/Adv

Video Production / Mktg

Basic HTML / CSS

Web Development

Community Management

MONEYHOW MUCH

WILL I MAKE?

HOW MUCH MONEY WILL I MAKE?

QUESTION OF THE DAY:

HOW MUCH CAN I EARN?

BETTER QUESTION:

HOW MUCH ARE YOU WORTH?

TO ANSWER THAT YOU HAVE TO UNDERSTAND:

HOW AND WHERE DO YOU BRING VALUE?

THE QUESTION YOU SHOULD BE ASKING YOURSELF:

HOW CAN YOU MAKE YOURSELF INVALUABLE?


MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)

Content Mktg Manager $72,000 - $113,000Brand Journalist $50,000 - $76,000Brand Editor $55,000 - $102,000Social Media Marketer $30,000 - $76,312Community Manager $38,000 - $75,000Video Production Specialist $49,000 - $80,000Video Marketing Specialist $42,000 - $80,000Digital Traffic Acquisition Specialist $49,000 - $75,000Direct Response Copywriter $61,000 - $85,000Email Marketing Specialist $61,000 - $85,000Web Optimization Specialist $71,000 - $95,000



Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2016-17 Edition

Marketing Generalist $61,290Market Research Analyst $61,290Advertising Manager $103,450Public Relations Manager $71,510Marketing Manager $127,700Chief Marketing Officer (CMO)

$162,385




Brand Manager $83,600Marketing Coordinator $41,230Media Buyer $43,302Account Manager $52,111Account Supervisor $74,680Account Director $100,585




Art Director $57,992Graphic Designer $43,380Copywriter $58,968Entry Level Creative $39,850Senior Writer/Art Director $76,557Creative Director $120,233


MEDIAN ANNUAL SALARIES (ENTRY LEVEL JOBS)


Account Coordinator $34,410Junior Writer / Art Dir $36,730Asst Media Planner $34,720Research Coordinator $39,211PR / Social Media Coord $39,323Digital Project Coord $38,240


MEDIAN ANNUAL SALARIES (UPPER 10%)

Marketing Manager $187,199Market Research Analyst $116,740Chief Marketing Officer (CMO)

$272,685Public Relations Director $190,510Creative Director $177,342Senior Strategist $282,400

MISTAKESCOMMON

IN NEW GRAD JOB SEARCH

JOB SEARCH

COMMON JOB-HUNTING MISTAKES NEW GRADS MAKE

▸ Not being proactive — Remember, they don’t know you exist. ▸ Relying solely on the Internet — Networking plays a role in 78% of new jobs. ▸ Not creating wide networks — Don’t be shy about using networks from your parents,

grandparents, parents of friends, etc. ▸ Not having a professional online presence — LinkedIn, Blogs, Twitter (the right kind —

see below) ▸ Not appearing professional — Facebook and Twitter probably won’t get you hired, but

they can keep you from getting hired. Check photos on your Facebook page (simple rule: eliminate beer, bongs, bikinis, profanity and politics). Make sure your voicemail message is short and professional. Ditto for your email address.

▸ Having unrealistic expectations — Don't look for the perfect job. Look for a job where you can learn and grow, meet lots of people, and develop.

▸ Not taking the job interview seriously — Research the company; dress appropriately. ▸ Not using the university’s Career Office — Their job is to help you. Contact them early

and often.

RESUMEBASIC

TIPS

JOB SEARCH

SEVEN SKILLS TO PUT ON A RESUME

▸ Strategic Skills

▸ Content Development / Content Marketing

▸ Social Media Marketing

▸ Video Marketing

▸ Media Strategy/Buying/Traffic Acquisition

▸ Testing & Optimization

▸ Email Marketing / Automated Marketing

JOB SEARCH

RESUME DO’S AND DONT'S‣ Use clean, professional fonts on clean white paper. Organize it as follows: - Strengths/skills — include specifics about strengths and/or skills, and how you can bring value. - Experience — focus on accomplishments, not things you were “responsible for.” - Civic/ Volunteerism/Social — interesting, cool things about your time away from work) - Education — show how you were involved and added skills and experience while in school.

▸ Start with a short and simple statement about the kind of position or environment you are seeking. (“I am looking for an opportunity to put my creative skills to use in a collaborative environment that will help me grow professionally.”)

▸ Limit your resume to one page. If a Fortune 500 CEO can have a one-page resume, you can as well.

▸ If you are going to list technical proficiencies, don’t include Microsoft Word or something that anyone should have. It looks like you are padding your resume.

▸ No typos!

▸ If you are going to list social clubs, Greek affiliations, etc., keep the references minimal.

STEPSBASIC

IN YOUR JOB SEARCH

JOB SEARCH

BASICS

▸ Try to get an internship. They’ll help now and later.

▸ Customize — don’t have a generic resume.

▸ Always use a cover letter addressed to a specific person.

▸ Have an online presence / searchable profiles (LinkedIn, etc.)

▸ Clean up your act. Don’t have anything online to disqualify you.

▸ Prepare — don’t wing it at the interview.

▸ Don’t talk too much. Be yourself (unless that includes too much talking).

▸ Don’t be late. Send a “thank you” note to anyone who interviews you.

FINAL THOUGHTS

REMEMBER

▸How do you bring value?

▸How do you make yourself invaluable?