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Kimberley A. ReevesDigital Content Portfolio
About my web/promo design history
I contributed thoughtful, intuitive design to help solo entrepreneurs and small businesses build online platforms for B2B and B2C interaction.
I provided themed branding with clearly recognizable visual elements for digital properties, marketing, promotional goods, and other client needs.
Clean, logical website architecture and unique design elements
Full social media presence branding
Text+ images for Instagram, Tumblr, or other social media
SEO, analytics, and keen attention to conversion metrics
Collaborative, client-driven process for design and follow-up
Graphics for web and print
Lori Anne Matthews
Client: a personal injury attorney
Needs: small, easily updated site with strong SEO, simple navigation and limited clicks between landing and services/contact info
Wants: clean lines, high contrast, accessibility
Process: several consultations, refining versions based on developing layout and color preferences and client’s request to emphasize the contact/conversion page
Solution: a WordPress site with a robust contact form, integrated SEO plugins and analytics, and ongoing maintenance as needed
Client: A NYT bestselling author
Needs: an easily expandable WordPress site to accommodate frequent updates and page additions
Wants: vibrant pastel colors, an informal, whimsical/retro feel, a “Princess” shoe element, themed social buttons
Solution: Emphasis on header, social buttons, and decorative elements to bring in colors other than pink; prominent newsletter signup call to action and social buttons; easily expanded menu of pages for new titles.
WonkomanceClient: a multi-author blog
Needs: Clear branding for the blog that could also be used for easily recognizable promo items at conferences
Wants: retro feel, logo that is witty and feminine without being pink
Solution: Focused on the logo first, collaborating with blog members to select and refine that element then basing the blog color scheme and design, promo cards, and giveaway badges on that key element.
Upstage TheatreClient: a community theatre
Needs: a top-to-toe web makeover, with branded/themed graphics for their new social media properties
Wants: evoking their original logos while creating a more sophisticated, modern look
Solution: A full branding package, including new mobile-friendly WordPress site, social media banners, and a logo graphic and tag lines for avatars/promo items
Contact: [email protected]: @KimOnTheOutsidewww.kimberleyreeves.com
https://www.linkedin.com/in/kimberley-a-reeves
