SHELBY KESSEL

GENRE: YOGA

INSPIRATIONAL MAGAZINE: YOGA

JOURNAL

NEWSSTAND VISIT

This picture shows my

visit to the news stand.

The publication that

caught my eye the most

magazines in the yoga

genre. Specifically, Yoga

Journal appealed to me

the most. I liked how the

cover image had a

different yogi doing a

different yoga pose with

each issue.

NEWSSTAND VISIT CONTINUED

I liked Yoga Journal’s overall magazine the best

because it advertised articles that I had an interest

in. However, I found another yoga magazine titled

“Buddha’s Devine” I enjoyed the colorful

psychedelic designs on it. Although I loved

Buddha’s Devine designs the articles in Yoga

Journal was more appealing to my interests.

REFLECTION

The newsstand visit was inspiring for me. It helped

get the creative juices flowing and gave me ideas

for my magazine. I learned that I want to put the

psychedelic elements from Buddha’s Devine and tie

it in with Yoga Journal’s elements to create a hybrid

magazine. This meaning, my magazine is going to

be inspired with a combination of both magazines.

As far a table of contents goes Yoga Journal’s was

a better lay out for me. It’s organization is clean cut

and easy to follow.

INSPIRATION

This picture is a little

confusing but I am

indeed holding the

January 2015 edition

of Yoga Journal

magazine. This

magazine is

inspirational to me

because I could see

my magazine looking

very similar to it.

YOGA JOURNAL MAGAZINE’S 2014

YOGA JOURNAL MAGAZINE’S 2014

This is my second

favorite cover image

because there is a male

on the cover. I like how

the male yogi breaks the

stereotypical girl doing

yoga. Having a male

shows yoga is for

everyone.

YOGA JOURNAL MAGAZINE’S 2014

YOGA JOURNAL MAGAZINE’S 2014

YOGA JOURNAL MAGAZINE’S 2014

YOGA JOURNAL 2014

YOGA JOURNAL 2014

YOGA JOURNAL 2014

YOGA JOURNAL 2014

YOGA JOURNAL 2014

YOGA JOURNAL 2014

YOGA JOURNAL 2014

INSPIRATIONAL MAGAZINE SPECIFICALLY

The magazine I read had a lot of information in it.

Mostly, it had similar content to previous Yoga

Journal magazine. This magazine specifically listed

several poses and the benefits each one does for

your body in a yoga practice. This magazine also

gave recipes of nutritious foods. This magazine

specified into Haiti’s condition post earth-quake and

what people are doing to give back. The target

audience is for people who have an interest in

yoga.

QUESTIONS

The central image of every Yoga Journal magazine

is a well-known yogi doing a different pose each

issue.

Most are taken in a studio with a plain background

The format of the magazine is generally the same.

The font of the masthead is the same although

colors can vary. The layout is always the same. It is

very plane with different sized fonts and generally

the same color.

FAVORITE COVER IMAGE

This Yoga Journal

magazine is the most

inspiring to me. I love

the cover image’s

camera angle. The

camera focuses the

camera angle from a

low angle shot as if

lifting up the cover

model. This uplifting

images matches the

main coverline.

TABLE OF CONTENTS

TABLE OF CONTENTS

TABLE OF CONTENTS

COMMON ELEMENTS

I noticed that there are common elements with the

first and third table of contents on my slide show.

The layout is most the same. However, the second

table of contents has a different format.

2 PAGE SPREADS

2 PAGE SPREAD

DESCRIBE

These two articles have similar format.

Very simplistic with white space.

It has a formal look with straight columns.

Only a couple of images but neatly gets its point

across.