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in review 2014

Key Takeaways from INBOUND 2014

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Page 1: Key Takeaways from INBOUND 2014

in review 2014

Page 2: Key Takeaways from INBOUND 2014

INBOUND 2014 brought us togethe! and inspired* us.

Page 3: Key Takeaways from INBOUND 2014

INBOUND 2014 brought us togethe! and inspired* us.

*Especially the speakers.

Page 4: Key Takeaways from INBOUND 2014

Here are a few takeaways from our INBOUND keynotes (and beyond) that are

sure to help us all become even more remarkable thinkers.

Page 5: Key Takeaways from INBOUND 2014

GUY KAWASAKI @guykawasaki

Page 6: Key Takeaways from INBOUND 2014

“Changing your mind is a sign of intelligence, not a mistake.”

Page 7: Key Takeaways from INBOUND 2014

“Have a standard that you hire better than you in your functional area - A players hire A+ players.”

Page 8: Key Takeaways from INBOUND 2014

SIMON SINEK @simonsinek

Page 9: Key Takeaways from INBOUND 2014

“Great leaders would sacrifice the numbers to save the people. When push come to shove, numbers

never come to your rescue — people do.”

Page 10: Key Takeaways from INBOUND 2014

“When we look out for each other, those we look out for will look out for us.”

Page 11: Key Takeaways from INBOUND 2014

MARTHA STEWART @marthastewart

Page 12: Key Takeaways from INBOUND 2014

“Successful people have pa"ion and a curiosity to learn.”

Page 13: Key Takeaways from INBOUND 2014

"I think of the brand as an insertion of value, to give it substance

and meaning."

Page 14: Key Takeaways from INBOUND 2014

MALCOLM GLADWELL @gladwell

Page 15: Key Takeaways from INBOUND 2014

“When you look at successful attempts at transformation you will see an act of reframing the problem that makes the revolution possible.”

Page 16: Key Takeaways from INBOUND 2014

“What set Steve Jobs apart over and over and over in his career is that burning desire to get something done.”

Page 17: Key Takeaways from INBOUND 2014

SHIZA SHAHID @shiza

Page 18: Key Takeaways from INBOUND 2014

“Look within yourself, find what’s holding you back, and remind yourself that you are stronger than anything you are afraid of.”

Page 19: Key Takeaways from INBOUND 2014

“There are no superheroes. There’s just us.”

Page 20: Key Takeaways from INBOUND 2014

“Instead of selling, you educate and inform.”

David Meerman Scott @dmscott

Page 21: Key Takeaways from INBOUND 2014

Stacey Bishop, Scale Venture Partners @StaceyCurry

"Products are no longer sold, they are actually bought."

Page 22: Key Takeaways from INBOUND 2014

“We need to stop thinking about retaining clients for the sake of keeping them, and instead think about providing them with services that transform their business.” Peter Caputa VP Sales, HubSpot @pc4media

Page 23: Key Takeaways from INBOUND 2014

David Berkowitz CMO, MRY

“Be more human and make everything we do about relationships. Let’s stop the storytelling

and start the storymaking.”

Page 24: Key Takeaways from INBOUND 2014

Brooke Hammerling Founder, Brew Media Relations

@brooke

“It’s hard to get anything across unless you d# something bold.”

Page 25: Key Takeaways from INBOUND 2014

"Now, more than ever, it's imperative that CMOs stay externally focused and know what your competition is doing."

Lorrie Norrington Executive Board, Lead Edge Capital

Page 26: Key Takeaways from INBOUND 2014

"The amount of information marketers can take advantage of and use — much less like a

creative occupation and much more like an engineering occupation."

Larry Bohn General Catalyst Partners

Page 27: Key Takeaways from INBOUND 2014

"Our goal isn't to shove content into inboxes, it's

providing something worth reading.”

Anum Hussain, HubSpot

Page 28: Key Takeaways from INBOUND 2014

Tell us at #INBOUND14 and don’t forget to mark your calendar for 2015!

What was your favorite takeaway from INBOUND?

Sept. 8-11, 2015