Key Takeaways from the 2016 ANA Digital & Social Media Conference

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  • Key Takeaways from the 2016 ANA Digital & Social Media

    Conference

  • Were not sure how to tell you this, but digital is kind of a big deal. Last month, the digital and social media

    marketing world descended on Colorado Springs to discuss whats working in this increasingly important space, what

    needs improvement, and how marketers can tell the difference. In this presentation, weve collected the best

    quotes from the conference. Read them, commit them to memory, and go forth into the digital world a little wiser.

    2 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • THE INDUSTRY STANDARD OF 54 PERCENT VIEWABILITY

    ON DIGITAL ADS IS BULLSH*T. Kenny Mitchell, head of consumer

    engagement at Gatorade

    For all the money that brands invest in digital marketing, a benchmark of 54 percent viewability is pretty

    weak. Demand more from your team and your agencies. Insist they produce

    work that is ad blocker friendly.

    3 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • STARTUPS ARE OUT TO GET US. WE CAN EITHER ACCEPT THIS OR

    BEAT THEM AT THEIR OWN GAME. Shiv Singh, senior vice president and

    global head of digital and marketing transformation at Visa

    Marketing in 2016 has one creed: Innovate or die. Startups are coming

    to disrupt your business. Figure out how theyre going to do it, and beat them

    to the punch.

    4 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • CROWDFUNDING, NOT REPEAT SALES, IS THE HIGHEST FORM OF BRAND LOYALTY.

    Jeremiah Owyang, founder of Crowd Companies

    If you have a great product or service, appeal to the public for funding.

    This will facilitate a shared destiny with the consumer, giving them a stake

    in the game and ensuring theyll talk about the product with their family and

    friends. Word of mouth for the win!

    5 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • DIGITAL IS NOT A SHORTCUT. ITS A WAY TO AMPLIFY EXPERIENCES.

    Barbara Martin Coppola, chief marketing officer at Grubhub

    Too often digital is seen as a way to quickly and cheaply get messaging

    to the consumer, but it has to be more. You should be using supplemental

    digital content and two-way conversations to take your traditional

    campaigns up a level.

    6 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • 3FACEBOOK IS THE MOST

    INFLUENTIAL CIVILIZATION TO DATE. Tom Brady, vice president of social

    media and emerging programming at the NFL

    It seems crazy, but its true. There are now more people on Facebook than there

    are living in China. This speaks to the power of social. If your brand hasnt yet

    figured out how to interact with and maximize this digital civilization, its time.

    7 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • And finally

    8 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • GET SH*T DONE. Lindsay Sutton, vice president and

    group director of social strategy at DigitasLBi

    Every day, show up at the office and put in the work. It seems obvious,

    but how much time are you wasting on things that dont contribute to the ultimate

    goal? If everyone on your team lives by this mantra, your company will begin to see the results.

    9 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

  • Want more from the 2016 ANA Digital & Social Media Conference? Weve got you covered:

    Marketing in a Collaborative Economy

    Grubhub: Amplifying Offline Experiences Through Digital Engagement

    Gatorade Connects with Athletes Daily Through Digital and Social Innovation

    PUMA: Social Media Innovation Story

    Sources

    10 Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

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