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Key Takeaways from the 2016 ANA Digital & Social Media Conference

Key Takeaways from the 2016 ANA Digital & Social Media Conference

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Page 1: Key Takeaways from the 2016 ANA Digital & Social Media Conference

Key Takeaways from the 2016 ANA Digital & Social Media

Conference

Page 2: Key Takeaways from the 2016 ANA Digital & Social Media Conference

We’re not sure how to tell you this, but digital is kind of a big deal. Last month, the digital and social media

marketing world descended on Colorado Springs to discuss what’s working in this increasingly important space, what

needs improvement, and how marketers can tell the difference. In this presentation, we’ve collected the best

quotes from the conference. Read them, commit them to memory, and go forth into the digital world a little wiser.

2© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 3: Key Takeaways from the 2016 ANA Digital & Social Media Conference

“THE INDUSTRY STANDARD OF 54 PERCENT VIEWABILITY

ON DIGITAL ADS IS BULLSH*T.”— Kenny Mitchell, head of consumer

engagement at Gatorade

For all the money that brands invest in digital marketing, a benchmark of 54 percent viewability is pretty

weak. Demand more from your team and your agencies. Insist they produce

work that is ad blocker friendly.

3© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 4: Key Takeaways from the 2016 ANA Digital & Social Media Conference

“STARTUPS ARE OUT TO GET US. WE CAN EITHER ACCEPT THIS OR

BEAT THEM AT THEIR OWN GAME.”— Shiv Singh, senior vice president and

global head of digital and marketing transformation at Visa

Marketing in 2016 has one creed: Innovate or die. Startups are coming

to disrupt your business. Figure out how they’re going to do it, and beat them

to the punch.

4© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 5: Key Takeaways from the 2016 ANA Digital & Social Media Conference

“CROWDFUNDING, NOT REPEAT SALES, IS THE HIGHEST FORM OF BRAND LOYALTY.”

— Jeremiah Owyang, founder of Crowd Companies

If you have a great product or service, appeal to the public for funding.

This will facilitate a shared destiny with the consumer, giving them a stake

in the game and ensuring they’ll talk about the product with their family and

friends. Word of mouth for the win!

5© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 6: Key Takeaways from the 2016 ANA Digital & Social Media Conference

“DIGITAL IS NOT A SHORTCUT. IT’S A WAY TO AMPLIFY EXPERIENCES.”

— Barbara Martin Coppola, chief marketing officer at Grubhub

Too often digital is seen as a way to quickly and cheaply get messaging

to the consumer, but it has to be more. You should be using supplemental

digital content and two-way conversations to take your traditional

campaigns up a level.

6© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 7: Key Takeaways from the 2016 ANA Digital & Social Media Conference

3“FACEBOOK IS THE MOST

INFLUENTIAL CIVILIZATION TO DATE.”— Tom Brady, vice president of social

media and emerging programming at the NFL

It seems crazy, but it’s true. There are now more people on Facebook than there

are living in China. This speaks to the power of social. If your brand hasn’t yet

figured out how to interact with and maximize this digital civilization, it’s time.

7© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 8: Key Takeaways from the 2016 ANA Digital & Social Media Conference

And finally…

8© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 9: Key Takeaways from the 2016 ANA Digital & Social Media Conference

“GET SH*T DONE.”— Lindsay Sutton, vice president and

group director of social strategy at DigitasLBi

Every day, show up at the office and put in the work. It seems obvious,

but how much time are you wasting on things that don’t contribute to the ultimate

goal? If everyone on your team lives by this mantra, your company will begin to see the results.

9© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Page 10: Key Takeaways from the 2016 ANA Digital & Social Media Conference

Want more from the 2016 ANA Digital & Social Media Conference? We’ve got you covered:

Marketing in a Collaborative Economy

Grubhub: Amplifying Offline Experiences Through Digital Engagement

Gatorade Connects with Athletes Daily Through Digital and Social Innovation

PUMA: Social Media Innovation Story

Sources

10© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.