DEMOGRAPHICS THAT

DOMINATE SOCIAL MEDIA

Over 85% of users are women, ages 34- 50 with some college education.

Peak time: Mon-Thurs at 4pm.

FACEBOOKFOUNDED 2004

Majority of users are women, ages 45-54, with some college education. Income level:

50-74k/year.

TWITTERFOUNDED 2006

LINKEDINFOUNDED 2003

PINTERESTFOUNDED 2008

Looking to target men? Here’s a tip: they’e hiding on Reddit and Digg

More people with incomes over $150k/year are on LinkedIn. More than twice as many as any other site.

1 billion total users. 618 million active users.

BEST USED TO DEMONSTRATE CULTURE (IMAGES, HUMOR)

of users check their feed more than five times a day.

One out of every seven minutes spent online is on Facebook.

Peak time: Wednesday at 3pm.

Majority of users are women, age 35-44, with some college education. Income level:

25-49k/year.

554 million users. 9.6 million active users.

BEST FOR ODD FACTS, LINKS TO ARTICLES, WITTY HUMOR

21 billion searches every day.400 million tweets every day.

Tweets containing a hashtag get over twice as much visibility as tweets that don’t.

Peak times: Tues-Thurs, 7-9am or 5-6pm

BEST FOR SHARING INDUSTRY NEWS AND BUSINESS ADVICE

225 million total users. 79 million daily users.

Users are closely tied between men and women, ages 35-44 with a bachelors degree.

Income level: 50-99k/year.

120 new member profiles are created every minute.

BEST FOR SHARING IMAGES OF DESIGN, DIY, PRODUCTS.

One of the few sites more popular on

the weekend.

25 million total users. 333, 333 unique visits daily, and growing at one of the fastest rates online.

Peak times: Sat-Sun, 2-4pm or 8pm-1am.

Created by Imagine: Marketing and Design for Professional Services.

www.imaginedc.net

Copyright 2014.

Sources: Google Ad Planner Data, Business Insider, PR Daily, Digitas, LinkedIn, SocialTimes, Mashable, Global Web Index, Facebook, The Next Web, Pew’s Research Center & the American Life Project,