Upload
imagine
View
77
Download
2
Embed Size (px)
DESCRIPTION
Are you spending your time on the right sites, creating the right message? If you fee like you're wasting your time, this should help.
Citation preview
DEMOGRAPHICS THAT
DOMINATE SOCIAL MEDIA
Over 85% of users are women, ages 34- 50 with some college education.
Peak time: Mon-Thurs at 4pm.
FACEBOOKFOUNDED 2004
Majority of users are women, ages 45-54, with some college education. Income level:
50-74k/year.
TWITTERFOUNDED 2006
LINKEDINFOUNDED 2003
PINTERESTFOUNDED 2008
Looking to target men? Here’s a tip: they’e hiding on Reddit and Digg
More people with incomes over $150k/year are on LinkedIn. More than twice as many as any other site.
1 billion total users. 618 million active users.
BEST USED TO DEMONSTRATE CULTURE (IMAGES, HUMOR)
of users check their feed more than five times a day.
One out of every seven minutes spent online is on Facebook.
Peak time: Wednesday at 3pm.
Majority of users are women, age 35-44, with some college education. Income level:
25-49k/year.
554 million users. 9.6 million active users.
BEST FOR ODD FACTS, LINKS TO ARTICLES, WITTY HUMOR
21 billion searches every day.400 million tweets every day.
Tweets containing a hashtag get over twice as much visibility as tweets that don’t.
Peak times: Tues-Thurs, 7-9am or 5-6pm
BEST FOR SHARING INDUSTRY NEWS AND BUSINESS ADVICE
225 million total users. 79 million daily users.
Users are closely tied between men and women, ages 35-44 with a bachelors degree.
Income level: 50-99k/year.
120 new member profiles are created every minute.
BEST FOR SHARING IMAGES OF DESIGN, DIY, PRODUCTS.
One of the few sites more popular on
the weekend.
25 million total users. 333, 333 unique visits daily, and growing at one of the fastest rates online.
Peak times: Sat-Sun, 2-4pm or 8pm-1am.
Created by Imagine: Marketing and Design for Professional Services.
www.imaginedc.net
Copyright 2014.
Sources: Google Ad Planner Data, Business Insider, PR Daily, Digitas, LinkedIn, SocialTimes, Mashable, Global Web Index, Facebook, The Next Web, Pew’s Research Center & the American Life Project,