Getting Started with Online Marketing

Getting Started with SEO, Social Media, Email, and PPC Advertising

What is SEO?

S - SearchE - EngineO- Optimization

Stellar SEO

A process of getting traffic from the “free, organic, editorial or natural” search results on search

engines.

Why Should You Care?

Stellar SEO

When asking yourself if online marketing is right for you, take note of the possibilities and benefits of being a part of the fastest growing network of businesses around the world.

Reduced CostMeasurableBrand EngagementDemographic TargetingReal-Time Results

Easily Refine StrategyLong-Term ExposureProduct InformationLess IntrusiveHold Attention

Getting Started with SEO

Stellar SEO

SEO

Keywords

Social Media

Product Images

Backlinks

Content

Meta Tags

“One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits.”

Forbes Magazine 2012

What are Keywords ?

Stellar SEO

Keywords drive the “optimize and socialize” efforts of content marketers to of information that is share, promote and increase the reach relevant for customers who may buy or refer brand products and services.

Link Building as a Tool of Conversion

Stellar SEO

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.

What is PPC?

Stellar SEO

P - PayP - PerC- Click

Advertising through a set daily budget and display ads linking a site and its organic search results

across a publisher’s network

Starting a PPC Campaign

Stellar SEO

Keyword Selection

Website Analysis

Target Copy

Landing Pages

Keyword Bidding

They say "you get what you pay for" and with pay per click advertising, it's never been more true.

Network Solutions 2014

Popular PPC Options

Stellar SEO

Email marketing

• Attention grabbing subject• Capital letters result in lifted engagement• Personalize• Make sure message of email follows the promise of the subject line

Hey! What about Social Media?

Stellar SEO

Social media fuels into the discovery of new content such as news stories and uses “discovery” as a search activity.

Create a game plan IndividualityGo above and beyondEmbrace mishapsTrack and talkStay active

Putting it all together

Stellar SEO

Attract Attention

Entice ActionProvide Clear

Message

• SEO• PPC• Social Media• Link Building

About Us

Stellar SEO

The team at Stellar SEO is a dedicated, motivated, and experienced team of marketing, design, and business experts that have come together to generate successful online businesses reliably

Suggested Reading

• http://moz.com/beginners-guide-to-seo/growing-popularity-and-links

• http://searchengineland.com/guide/what-is-seo

• http://www.webopedia.com/TERM/S/SEO.html

• http://www.dummies.com/how-to/content/understanding-pay-per-click-ppc-advertising.html

• http://www.networksolutions.com/education/5-components-of-successful-pay-per-click-ppc-marketing/

Stellar SEO