Upload
symphonimedia
View
327
Download
2
Embed Size (px)
DESCRIPTION
Here is a secret; LinkedIn is more than a resume-sharing network! Level Up Your LinkedIn shows you the importance determining your goals and target market and shares tips on optimizing your LinkedIn profile. Learn ways to engage your LinkedIn network to foster real connections and utilize your current relationships to create real leads through LinkedIn.
Citation preview
How do you use LinkedIn?Tell Us… • Who You Are • What You Do • How Do You Utilize LinkedIn
Determine Your Goals & Target Market
!Who do you want to reach? What is your unique value proposition?
1
Optimize Your Profile !Get ready to take your profile to the
next level!
2Engage & Utilize Your Network
!Learn how to create real connections and utilize your current relationships to
create real leads through LinkedIn.
3
18
!
Why LinkedIn?• 259 Million Members • 154 Million Monthly Visitors • 40% of users check LinkedIn daily • Average User Age: 37, Income: $61k
1ST LEVEL CONNECTIONS This is the crazy crew who you are currently connected with. !2ND LEVEL CONNECTIONS This is where the LinkedIn referral magic lives!
• Limited Viewable Information (Basic Account)
• Ability to send direct messages !3RD LEVEL CONNECTIONS This connection is the equivalent to the old school cold call.
HOW THE NETWORK WORKSFirst things first, let’s talk connections.
24
2nd
1st
1st
2nd
2nd
3rd
3rd
3rd
Determine Your Goal & Target Market
16
Who do you want to reach? What is your value proposition?
1 LIST YOUR 3-5 BEST CURRENT CLIENTS If you could choose your ideal client every time, what would it look like?
THIS IS YOU!
2 DETERMINE PATTERNS What similarities exist between your top clients? Industry? Demographics?
20WHAT ARE YOUR LINKEDIN GOALSYou best have a goal if you’re gonna spend more time on social media!
!
WHAT’S THE PITCH?You can’t create leads without a solid sales pitch… so let’s ‘CAPTURE’ ‘em!
C !
Clarity
A !
AuthorityP !
Pain Point
T !
Treatment
U !
Unique
R !
Reputation
E !
Engage
Optimize Your Profile
16
It’s time to take your LinkedIn profile to the next level!
PORTFOLIOFIRST THINGS FIRST…What type of LinkedIn profile do you currently have?
A BTHE RESUME PROFILE
So your LinkedIn profile mirrors your resume or CV.
But are you on the job hunt?
THE SOCIAL SELL PROFILE Your profile tells users that you’re a field expert & engaging. Unless you’re looking to get a new job, this is our goal!
THIS IS YOU… AGAIN!
19
Let’s talk Keywords
Try these awesome tools: • Google Keyword Planner • Soovle.com
!Your Headline 140 Characters to capture their attention
!!Your Headshot
Show off those pearly whites & win leads
Your Summary This is where you share your mad skills
Skills & Endorsements Where other people talk about your mad skills!Your Experience
Tell your career story & establish credibility
! Publications You took the time to write
a book or white paper? Show it off!
!Honors & Awards It’s time to gloat… don’t
worry, it’s classy here.
!!Education & Organizations
Honor your alma mater & tell prospects what your
involved in on your off time
LET’S PUT OUR BEST FOOT FORWARDWe know first impressions are important and LinkedIn isn’t the exception.
21
!
What’s Your Headline
• 140 Characters to Engage • What would make you reach out? • Expert Tip: Hint To Your Summary
!
What’s Your Summary
• Get Readers Engaged! • Direct Value Proposition • Don’t forget Your Contact Info
!
Show off your MEDIA• Content Rules! • Share links & files • Be the expert & educate • Don’t miss out on video
Engage & Utilize Your Network
16
Let’s create real connections and unitize your current relationships to build high-quality leads.
WHO TO CONNECT WITH?
It’s All About the Leads Right?
1. Potential Leads2. Referral Source3. Introduction Possibility
!
Well… NOW WHAT?
Start Connecting!• Start with the Subject Line • Say Thank You • Give Them Value • Email List Notification
INTRODUCING TAGGING !1. View your connections profile page 2. Click on Relationship Tab 3. Click Tag & add a new or existing tag *Only you can see your tags. (Sneaky Sneaky!)
LET’S CREATE TARGETED MESSAGES. !1. Home page, network, contacts 2. Click filter by and then tag 3. Choose a category 4. Create message & Check Select All 5. Uncheck ‘All recipients to see each other’s
names & email 6. Send Message
17YOU’VE HEARD OF LIST SEGMENTATION?Make it happen on LinkedIn and see the marketing magic you can make!
SEO Prospects ClientsStrategic
PartnersSocial Media
Prospects
Your Contacts
!
Let’s connect through SEARCH
• “Boolean Search” • AND, OR, NOT
!
Go for the gold… SHARED CONNECTIONS• Who can make the intro? • Ask for the connection • Give a template intro
!
What is a TEMPLATE INTRO?
• Introduction • Why should you connect? • Credibility • CTA
SUCCESS WITH VIRTUAL NETWORKING
REQUIRES BRINGING VALUE Would you go to an in-person
networking event and talk about yourself the whole evening?*
*If you answered ‘yes’… we’ve got a whole other set of issues!
SHARE GREAT
CONTENT
GROUPS: HOW IT WORKSIf your want to play with groups, the reality is… content is king!
22
TIPS FROM THE EXPERTSIt’s all about making the connections and follow up… just like in real life networking!
GET YOUR CRM ON! !
LinkedIn offers Customer Relationship Management (CRM) tools for FREE!
Get familiar with the ‘Notes’ feature of the LinkedIn profile under each
person’s headshot on their profile.
EXPORT YOUR EMAIL LIST !
1. Hover over ‘Networking’ in top Nav 2. Click Settings icon near top right 3. Under Advanced Settings, click
Export LinkedIn Connections 4. Enter security text & export
07
BUILD RAPPORT !
Get to stalking people! Next time you are preparing for a sales meeting, connect on LinkedIn and read
their profile. Get to know about their history & what they care about.
WE ARE SYMPHONI A FULL SERVICE ADVERTISING AGENCY
727.343.3970
!449 CENTRAL AVE, SUITE 204 ST. PETERSBURG, FLORIDA 33701