Rock Your LinkedIn Profile

Introductions

Clara PinillosAccount Manager @ Linkedin Marketing

Solutions

Agenda

LinkedIn Vision6 Simple Steps to Rock Your ProfileHow to Stay InformedYour Professional BrandPrivacy & SettingsQuestions

Create economic opportunity for every professional in the

world

LinkedIn’s Vision

Building the Professional Knowledge Graph

THE ECONOMIC GRAPH

Members

Companies

Jobs Skills

Updates

Schools

CANADA

12M+

BRAZIL

25M+

EMEA

138M+SAUDI

ARABIA

2M+

SOUTH AFRICA

4M+

INDONESIA

6M+

AUSTRALIA

7M+

USA

128M+UAE

2M+

CHINA

20M+INDIA

35M+

RUSSIA

5M+

The Worldwide Professional Network

Whether you’re just starting out, or well on your way

DRIVES REFERRALS

ATTRACTS NEW BUSINESS

CONTACTS

Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success.

GIVES YOUCREDIBILITY

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6 Simple Steps to Rock Your

Profile

Add a professional photo14X MORE LIKELY TO BE VIEWED IF HAVE PHOTO

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Write an attention-grabbing headlineEXPLAIN WHAT IT IS YOU DOSHOW YOUR PASSION AND VALUE

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Draft a compelling summary40 WORDS OR MOREINCLUDE KEYWORDS BUT NOT BUZZWORDSFOCUS ON CAREER ACCOMPLISHMENTS

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Detail your past work experience12X MORE LIKELY TO BE VIEWED IF HAVE MORE THAN 1 POSITION LISTED.

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Add examples of your work in photos presentations & videosGIVE A DYNAMIC, VISUALLY APPEALING REPRESENTATION OF YOUR PROFESSIONAL STORY

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Add skills andget endorsementsINCLUDE A MIX OF HIGH LEVEL AND NICHE SKILLS.

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Include volunteer experiences & causesALMOST HALF OF ALL HIRING MANAGERS SAY THEY VIEW THEM AS EQUIVALENT TO FORMAL WORK.

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Rock your professional brand

Stay Informed

The most relevant professional news and knowledge

SlideShare Groups Pulse Influencers &Publishing lynda.com

Find and join groups

Participate in discussions related to

your industry

Discover contentrelevant to you

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Gain insights from top industry leaders

300+ Influencersare CEOs, Chairmen or Founders

Angela Ahrendts Senior VP

Retail & Online, Apple

Jim KimPresident,The World

Bank

Mary BarraCEO,

General Motors

Narendra ModiPrime Minister

of India

230+ Influencers

are published authors

~414M Professionals

are on LinkedIn

LinkedIn influencer is a megaphone for the world’s top minds to broadcasttheir thoughts to the largest group of professionals ever assembled

Sir Martin SorrellFounder and CEO,

WPP

David SableGlobal CEO, Y&R

Pete CashmoreFounder and CEO,

Mashable

UPDATESShare links, articles, images, quotes or anything else your followers might be interested

in.

POSTSDeeply explore topics that matter to you, then watch the comments to see your

impact.

Sharing updates vs. publishing posts

Share content with status updatesInclude links to content,upload photos or rich media

Create and publish your own postsDeeply explore topics that matter to you, then watch the comments to see your impact

How to setup your account

Privacy & Settings

How to access the“Privacy & Settings” section

Profile viewing options

Sharing profiles edits

Followers

Who can send you invitations

Here are some sections we recommend you to consult and modify if needed.

Focus on 4 preferences for your Linkedin account

Sharing profiles edits Followers Who can send you invitationsProfile viewing options

Questions?

Visit our Agency Hub and subscribe to our Newsletter!http://bit.ly/

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Connect with me!

Clara PinillosAccount Manager @ Linkedin Marketing Solutions