LIVErtising 2015 1 Bring the love Back - Slideshare

Issues in Marketing Communication

#1

https://youtu.be/D3qltEtl7H8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ

https://youtu.be/D3qltEtl7H8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ

LIVErtising.NET IHECS 2014-2015

What does the consumer feel?

talkingdialogue

listening

genuine

3

http://LIVERTISING.NET


What does the advertiser answer?

billboardcoupons

print campaign

28 to 34, modest disposable income

4



14% of people

trust ads

78% of people

trust recommendations







http://www.marketingcharts.com/wp/wp-content/uploads/2014/01/Radius-Top-Purchase

8



Issues in Marketing Communication#1

Bring the love back

9 LIVErtising.NET IHECS 2014-2015




From COMMUNICATIONto CONVERSATION













#LIVErtising



Bring the love back







The Good

18



The Bad

19



“It’s OK to be ghetto”20



The Ugly

21





hashtag-hijacking

brand bashing



UGC

24









What can we learn from this?

$12

$2.4M

28





http://susanetlinger.files.wordpress.com/2014/02/screen

30



http://susanetlinger.files.wordpress.com/2014/02/screen

31







https://youtu.be/c1qG2Q5-1mw?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ


https://youtu.be/c1qG2Q5-1mw?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ




58%

59%

36

59%58%48%



59%

58%

48%





Really?





AmplifyInteractBuild

Launch your

page Respond to

fans

Get shares, RTs, …Build a

fan base

Publish to

fans

Listen to

fans





2 31





http://adsoftheworld.com


http://adsoftheworld.com



the lines have blurred

the info imbalance has gone

people are creative are the brand

46





“I work for an awesome

company that makes

news videos. I have put

my life into this job, but my

boss says quantity, speed

and views are what is

most important.

Marina Shifrin










http://bit.ly/00x

53


http://gregorypouy.blogs.com/marketing/2010/04/les-diff%C3%A9rents-contenus-qui-constituent-une-marque.html


3

2

1



1

2

3

4



Are traditionalmedia DEAD?

56



01


58



