YOUR LOYALTY PROGRAM IN YOUR CUSTOMER’S SMARTPHONE

get from HERE to HERE

✓ WITHOUT expensive mobile app

✓ INTERACTIVE - all fields are updatable

✓Perfectly expands your loyalty program

✓ In touch with your customers

OPPORTUNITIES & BENEFITS

&

FOR CUSTOMERS FOR COMPANY

Ease of use: scan barcode from the card on the phone same as from regular card

New communication channel with customers, way more attractive than sms/text messages

Analytics the way YOU need it

Safer than just a wallet

New offers, coupons, booklets are delivered straight to customer’s phone

Card can never be left home or lost. No need to carry the card - it is always in smartphone

Gamif icat ion increases brand a t t rac t i veness , mot iva t ion to purchase and loyalty

Card can always be recovered from the cloud or email if phone is changed

Convenient push-not i f icat ions appear when new promo arrives

Use power of social networks to promote the card: analyze customers’ profiles and launch referral programs

97% 50%68%

OF MOBILE OS OF AGEOF USERS

97% of mobile devices run iOS or Android, according to Gartner. Hence, almost all your customers, who own smartphone, can be covered with and benefit from this technology.

About 50% of all Internet users in Russia aged 35 and below are the most active and technologically advanced mobile users. In addition, ratio of older users increases year on year.

68% of all Internet users in Russia did so from mobile devices at east once. Hence, majority of your customers actively use their smartphones.

WHY WOULD YOU NEED THIS?

* - Internet audience research by Yandex

YOUR CUSTOMERS ALREADY LIVE IN DIGITAL WORLD

A DIGITAL CARD CAN BE…LOYALTY

All a plastic card can do, plus much more!

With each purchase bonus points are added and discount value is increased when thresholds are reached(can be different discount levels for branded products and private label)

Your customer gets a personalized offer when certain conditions are met (or when you launch a new campaign)

Customer redeems offer/points at checkout POS

Depending on redemption of the previous offer, another one may arrive…Loyalty Card becomes the best source to get new offers and have fun for your customers.

Share Loyalty Card link in social media, sms/email campaigns, and in-store/outdoor via QR Code

7% discount

Your AD here+ QR code

of your card

YOUR Logo+ points + push updates

A DIGITAL CARD CAN BE…STAMP/PUNCH

Easy to play & fun to win!

With each purchase a digital stamp is added to customer’s Loyalty Card.

Your customer gets an offer when stamp threshold is reached

Customer redeems offer at checkout POS

Loyalty Card returns to stamp-less card again

Share Loyalty Card link in social media, sms/email campaigns, and in-store/outdoor via QR Code

A DIGITAL CARD CAN BE…COUPON

Unlike paper one it will always engage customers

WEEK 1: Customer gets push-notification and COUPON is updated with an OFFER

WEEK 2: Customer gets push-notification and coupon is updated with free SAMPLE

WEEK 3: Customer gets push notification and coupon is CONVERTED into Event or Masterclass TICKET/INVITATION

WEEK 4: Customer gets push-notification and VIP-Club membership registration link

Share Loyalty Card link in social media, sms/email campaigns, and in-store/outdoor via QR Code

A DIGITAL CARD CAN BE…MUCH MORE

Other capabilities of Digital Cards

Easy registration/enrollment in your loyalty program - no routine paper questionnaires (get the personal data you need (gender, age, phone/email)

Prepaid or Gift card - online, quick, easy, and safe!

Enroll your customers in the most convenient places - a billboard in their area with YOUR digital card. They will install it immediately and will love to play with! Card will remind to activate itself, get a discount, and not to miss a special offer in the nearest store!

Motivate your customers to visit your stores by delivering new booklet to their phones! They will always know you prepared something new!

Geotarget ing wi l l adv ise your customers on special promos in various locations (near your stores, or anywhere else you need it)

Segmentation by city where your store is helps to deliver city-specific promos

Y o u r A D here

TAKEAWAY

Thank you for your time and consideration!

3 key points of the project:

1. The logic of this fully digital card can be as flexible as YOU need

2. We have other creative ideas of how to use it and can shareexperience of other customers of us

3. Yep, it won't require a mobile app on iPhones, and is easy to installand enjoy for end customers (and there’s an app for Android)

requests@passcards.ru