22
Dale Filhaber

Make Your Advertising Dollars Count

Embed Size (px)

DESCRIPTION

Water Conditioning Dealers need to use a variety of Lead Generation techniques to bring quality leads into their pipeline. This presentation provides Water Quality Dealers with suggestions to increase their lead capture in the most cost-effective way.

Citation preview

Page 1: Make Your Advertising Dollars Count

Dale Filhaber

Page 2: Make Your Advertising Dollars Count

“Marketing is not an event…..it is a carefully planned, well-thought out program that takes into consideration your goals, your budget, your resources and your brand.”

Page 3: Make Your Advertising Dollars Count
Page 4: Make Your Advertising Dollars Count

◦Look at your own database◦Analyze current customers ◦Targeting Your Best Prospects Can you clone them? Geo targeting Time-tested key niche segments

Page 5: Make Your Advertising Dollars Count
Page 6: Make Your Advertising Dollars Count

New Homeowners Homeowners with Growing Families Affluent Homeowners Homeowners with Ailments Homeowners with Pets Eco-Friendly Homeowners Selected Businesses

Page 7: Make Your Advertising Dollars Count
Page 8: Make Your Advertising Dollars Count
Page 9: Make Your Advertising Dollars Count
Page 10: Make Your Advertising Dollars Count
Page 11: Make Your Advertising Dollars Count
Page 12: Make Your Advertising Dollars Count
Page 13: Make Your Advertising Dollars Count
Page 14: Make Your Advertising Dollars Count
Page 15: Make Your Advertising Dollars Count

Tested, tried & true Be Creative Lead with Benefits Incorporate your Personal Values Live Your Brand Always Take the High Road Become Greater than Your Local

Dealership

Page 16: Make Your Advertising Dollars Count

Matching the Offer to your Target

Tickets to the Disney

FREE dog food for Fido

Gift Certificate to Home Store

Diapers / Gentle Detergents

Page 17: Make Your Advertising Dollars Count
Page 18: Make Your Advertising Dollars Count

Direct Mail Telemarketing Maximizing your own customer list Home Shows Door-to-Door Community Involvement Being a Resource during difficult

times

Page 19: Make Your Advertising Dollars Count

Facebook Twitter Linked In Blogs

Are you committed?

Page 20: Make Your Advertising Dollars Count
Page 21: Make Your Advertising Dollars Count

Mobile marketing – can you be found? Updating your website – can you add

a retail component to your site? Planning your next campaign – do you

have a year-round marketing calendar?

Integrated marketing plan Disaster Planning Are You Ready for Rapid Response?

Page 22: Make Your Advertising Dollars Count

Reach the Right People at the Right Time

Dataman Group Direct Working with Water Dealers since 1980

Proud to Introduce WaterProspects.com

(800) 771-3282www.datamangroup.com