36

Making Breakthrough Innovations Haapnen

Embed Size (px)

DESCRIPTION

How 11 Indians pulled Possible out of the Impossible

Citation preview

Page 1: Making Breakthrough Innovations Haapnen
Page 2: Making Breakthrough Innovations Haapnen

Are we a country of Jugad?

Page 3: Making Breakthrough Innovations Haapnen
Page 4: Making Breakthrough Innovations Haapnen

Title

Its Apt.

Book is very interactive in nature and content of the book is relevant to the title.

Purpose – Preface

The Author has been successful in achieving his intended objective

Page 5: Making Breakthrough Innovations Haapnen

General field 

Innovation and shifting orbit in the business are you in and the content/stories fits very well in the field

Point of view ?

The work is to inspire Corporate leaders to think differently and challenge to status Quo

Author's style

Formal style as it deals with the subject in a serious way and storytelling technique has been used ,which suits the intended Audience.

concepts clearly defined

The underline concepts and patterns in different fields have been identified and developed very clearly which gets imbibed in the heart of the reader.

Q&A

Page 6: Making Breakthrough Innovations Haapnen

Q&A

Story telling style..Character in the stories relate very well to the theme . The structure of each story is same though the plot is different . This make the USP of the Book.

Information in the book as very authentic and research based.

Could have used more graphical representation to depict various models adopted by organization under research

.The author have used more of secondary data which makes the work really authentic. The author has used the data

Page 7: Making Breakthrough Innovations Haapnen

6 years of research by Erehwon Innovation Consulting & Marico Innovation Foundation. Written by Porus Munshi, innovation consultant

Met 180 people across 40 industries and sectors to identify ‘orbit shifting’ innovators

Personal Leadership is at the centre of igniting the process, but eventually they show a way of scaling up by innovations by way of methodical institutionalization of path-breaking ideas.

Intrinsic Empowerment fuel ‘Orbit shifting’ efforts

Stories were chosen based on pattern that each of the innovators had shifted his industry orbit in some way

The canvas is broad ranging from corporate, NGOs to bureaucracy

Message to Indians – “ Take Charge” & “We can do it” in our own way.

Book Summary

Page 8: Making Breakthrough Innovations Haapnen

Q&A

The Intent is the

Strategy

Page 9: Making Breakthrough Innovations Haapnen

Large Canvas

Research

Personal Leadership

Orbit Shifting Efforts

Story Telling

Message

Page 10: Making Breakthrough Innovations Haapnen

StructureOrbit Shifting

Challenge

• Arvind Eye Hospital• Dainik Bhaskar

Breakthrough Strategy

• Cavin Care• ITC-IBD

Enrollment Challenge

• Trichy Police•Chola Vehicle Finance

Combating Dilution

• Surat Transformation• Shanta Bio-tech

Page 11: Making Breakthrough Innovations Haapnen

The Format Of Each Story

Hero

Legacy

Opportunity

What Did He Do?

Barriers

Result

Orbit Shifting Idea

Page 12: Making Breakthrough Innovations Haapnen

What did he do?

Page 13: Making Breakthrough Innovations Haapnen

Hero:

Dr. Govindappa Venkataswamy ( Dr. V)

Legacy:

Limited capability of eye surgeons to conduct surgeries Non affordable surgeries for the under privileged

Opportunity:

To eliminate blindness through free surgeries

Page 14: Making Breakthrough Innovations Haapnen

Started with a 11 bed home hospital selling jewellery

Hospital staff was recruited from local villages 10th pass and trained for 2 years

Adopted the assembly line operations of Mc Donald model to conduct surgeries. 2 surgeons conduct 4 surgeries in 1 operations theatre, back to back from 7 AM to 1 PM. completing 30 surgeries per day.

An average ophthalmologist operates on 250 to 400 patients. Whereas Aravind Ophthalmologist using the McDonald inspired assembly line technique enhanced the productivity of each surgeon 10 times. Each one operates on 2000 patients per year.

Currently 286000 surgeries a year and will touch 1 million by 2015

What did he do?

Page 15: Making Breakthrough Innovations Haapnen

Barriers

Funding for their first hospital. At the age of 56, nobody was ready to lend capital to Dr. V

Result:

Only 30% of their patients pay for treatment and rest go free of charge and yet the hospital makes 35% operating profit.

Page 16: Making Breakthrough Innovations Haapnen

Orbit Shifting Idea :

Building productivity through Mc Donald assembly line . The Biz model adopted was that of STD – Booth and Xerox, where more the numbers, more the profit, continuing to serve the community

Page 17: Making Breakthrough Innovations Haapnen

Hero:

C. K. Ranganathan (Ranga)

Legacy:

Giant MNC players in the market demanding huge market share. Hardly any start-up wanting to fight the war

Opportunity:

Large part of geographical area, i.e. villages and lower economic state of India not touched by MNC.

Page 18: Making Breakthrough Innovations Haapnen

What did he do?

‘I’d like to be a catalyst of change’

C. K. Ranganathan

With a paltry sum of Rs 15000, He became the largest Shampoo Sachet seller in the South.

Page 19: Making Breakthrough Innovations Haapnen

Launched shampoo Chik sachet for Rs. 1

Introduced Unique exchange offer to build recall and repeat value. ( 4 shampoo sachet for Rs. 1 Chik ) later it was (4 Chik sachet to 1 Chik sachet). Sales went up and became the 2nd largest sold shampoo in TN

Targeted the untapped rural market through 50 paise pouch

Targeted the untapped urban market through state-wise natural products based shampoos such as Ritha, Shikakai and Hibiscus.

What did he do?

Page 20: Making Breakthrough Innovations Haapnen

Emerged as No.1 shampoo in the south

Diversified in to machine packed pickle pouches. ‘Chinni’ emerged as the largest sachet pickle in India.

Diversified in to milk & saffron based premium fairness cream. Today 8% of India's market share.

As against established distributor, choose to experiment with new distributors.

What did he do?

Page 21: Making Breakthrough Innovations Haapnen

Barriers

Funding of Rs. 15,000

Result:

With an investment of Rs. 15,000 it is today at 700 crores in revenue

No1 hair wash company in south followed by P& G and Hindustan Unilever

No. 1 pickle sachet company in India

Page 22: Making Breakthrough Innovations Haapnen

Orbit Shifting Idea :

Unique Sales & Marketing Strategy

Page 23: Making Breakthrough Innovations Haapnen

Hero:

Agarwal Family

Legacy:

Newspaper industry being dominated by a few well established players and entry barrier for new players

Opportunity:

Design and develop a newspaper based on customer needs

Page 24: Making Breakthrough Innovations Haapnen

“ To reach the heavens”

What did he do?

They Started with a combinedDream.

Agarwal Family

Page 25: Making Breakthrough Innovations Haapnen

What did he do?

Intense research strategy . Instead of sampling, chose to reach out to the end customer to learn their requirements.

Research Team was huge --- students, graduates and first time job seekers trained in engaging with the customers .

2 questions asked were “ What is missing in your current newspaper ?”& “What do you want your newspaper to do to you ?”. The newspaper was evolving with customer needs.

Page 26: Making Breakthrough Innovations Haapnen

Built Customer Commitment : Designed an ‘advance subscription’ with a ‘guarantee bond’ for lower price against the stand price and more important refund of money incase customers were unhappy with the product.

Localisation of newspapers. E.g. Hinglish newspaper in Candigarh Freebies, better design…etc

What did he do?

Page 27: Making Breakthrough Innovations Haapnen

Barriers

Well established players in every state & breaking the establised brand loyalty

Result:

No. 1 from day 1 in every city of launch – Jaipur, Chandigarh, Haryana, Ahmedabad Largest read newspaper in the country.Top 25 dailies of the world.

Multiple titles in 3 langauges across 9 states of India

Page 28: Making Breakthrough Innovations Haapnen

Orbit Shifting Idea :

Intense Research model & high level of engagement with end customer. Customisation and localisation based on customer requirements

Page 29: Making Breakthrough Innovations Haapnen

Hero:

J. K. Tripathy (Tripathy)

Legacy:

Corrupt image of police Inadequate intelligence sources

Opportunity:

Public police partnership.Building empowerment in police force Knowing pulse of the community

Page 30: Making Breakthrough Innovations Haapnen

What did he do?

The No. 1 reason the more people are not radical innovators  is because they fail to imagine a different world.

  Radical Innovators like Tripathy often Extremely dissatisfied with the status Quo.

J K Tripathy

Page 31: Making Breakthrough Innovations Haapnen

Select policemen to operate out of home to strengthen intelligence

Allowed the police to go beyond the bounds of their conventional rolese.g. Bulling by Tankers

He flashed his mobile number to every citizen in the city to get direct un-adulterated info from city

He showed by prompt action that 2 things will not be tolerated- Corruption within police force- Pressure from political party

What did he do?

Page 32: Making Breakthrough Innovations Haapnen

Barriers

Lack of community confidence in police, Corrupt police and political pressures

Result:

• Crime detection rate increased from 78% to 86 % in a year and up to 95% in 5 years•Crime rate dropped by 40% in 2 years recovery os stolen good rose to 74% from 41%•Community, NGO, Police, Politicians and bureaucrats started working in harmony.

Page 33: Making Breakthrough Innovations Haapnen

Orbit Shifting Idea :

Making police part of the community, empowering them to take decisions and direct connection with community

Page 34: Making Breakthrough Innovations Haapnen

•Not academic in style or contend ,but Deeply insightful & provocative

•Installs constructive restlessness & hopes to inspire new innovation

•Book is for corporate ,India and around the Worlds.

•It is for Entrepreneurs and not for successful businessmen

•For professionals who want to create History & Not merely follow it

•It is for those who want to take the charge of the SITUATION

Conclusion

Page 35: Making Breakthrough Innovations Haapnen
Page 36: Making Breakthrough Innovations Haapnen