Marketing andPerformanceMultiplierForce

Marketing andPerformanceMultiplierForceAli Anani, PhD

Not only humans mostly have normal distribution, but also their emotions such as happiness

Extremely Unhappy Extremely happy

Moderately happy

Normally distributed emotions and normally distributed performers on the same graph

Extremely happy

Zone of High Levels

IdeasHappiness

Performers

Influencers

Niches

Imagine a company having three persons (units) who fall into the high performance zone of the normal distribution VS a company that has seven performing employees in the same zone.

What is the actual difference between the two companies?

It is not 3:7

According to the Multiplier Force law It is:

7^2 – 3^2= 49 - 9= 40

According to the Multiplier Force lawIt is:7^2 – 3^2= 49 - 9= 40

The organization with the 7 units has 40:1 times more opportunity to win overthe organization with three active units

How about the low performing employees with low performing emotions?

Zone of LowPerformanceand Emotions

How about the low performing employees?

A good metaphor for them is burning low quality coal

Zone of LowPerformanceand Emotions

How about the low performing employees?There remains much to study the harmful attributes of coal and how they may be minimized, avoided, or completely removed to make coal burning less harmful to the environment

So, are bad performers, even bad influencers and low-quality happiness… here remains much to study their effects on organizational performance

Bad performers may eat-up the Multiplier Force and extinguish the burning desire to perform among the performing employees

Beware of the low burning coal-like employees! They blow their toxic smoke on the performing ones polluting the work environment

“The farther away you are from the center of the company, both physically and emotionally, the more likely you are to seek alternative ways of doing things.”

See more at:

http://thebuildnetwork.com/innovation/innovation-edges/#sthash.VCyEqeFR.dpuf

"The moral is to the physical as three to one."

Napoleon

Performing employees “move” co-workers and clients with ease

They move their worries awayThey move their performance upThey engage them in whatthey do

High performers branch their knowledge likea tree branches out

Employeesbranch out theirknowledge toother employees

Increasing the number of high performing employees (units)

High performers movemedium performers to their high-performing zone

This way increasing the Multiplier Force

But why we don’t see the effect of Multiplier Forcein reality?

It is becausetrees need good environmentto branch outhealthily

And coal-like employees suffocate the environment creating a diminishing success factor on the organization

The extension of these ideas is applicable to many other business areas such as marketing

Trees branch out in such a way so as not to eclipse each other from sunlight

And branching is best if follows the Golden ratio and Fibonacci Numbers

Instead of opening one outlet or branch, it is better to open more branches

Five branches have a higher Multiplier Marketing Force than three branches by a factor of sixteen

It amazes me why the obvious in not obvious sometimes

Small negligence may multiply intoa negative force

Small negligence may multiply into a negative force

Scenario - walks in the office and see losses everywhere. Lights on, unused papers in the bin and air-conditioning is on when there no one in the office

Company is losing. Lay-offs are increasing.

Fear of job loss is escalating like an inflated balloon.

Negligence builds up creating a toxic work environment

Is the inertia of bad habits hovering?

Bad habits may freeze organizations because their effect swell up with time

We don’t ventilate a room while allowing polluted air to move in

Do we?

To succeed and perform better ina healthy environment we need to increase the self-igniting coal while removing the low-quality ones.