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On Hold Music & Messaging IVR & Voice Telephone Prompts In-Store Music & Messaging Digital Signage Scent Marketing

Marketing at Every Touchpoint on the Customer Journey

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Page 1: Marketing at Every Touchpoint on the Customer Journey

On Hold Music & Messaging

IVR & Voice Telephone Prompts

In-Store Music & Messaging

Digital Signage

Scent Marketing

Page 2: Marketing at Every Touchpoint on the Customer Journey

Increase the ROI of every Marketing and Advertising Dollar You Spend

Phone Music & Messaging In-Store Music & Messaging Digital Signage Scent Marketing

clearonhold provides a host of customer touch point and POP marketing

services designed to help you reinforce the image and message you communicate

with all your other marketing.

Delivering a powerful impression of your company

Page 3: Marketing at Every Touchpoint on the Customer Journey

Customer touch point # 1:

Your PhoneYour phone system often acts as the front door to your business. Which means it provides access to hundreds or even thousands of marketing opportunities, every single day.

It only takes 5 seconds to form a first impression. It is imperative that use this tool

Page 4: Marketing at Every Touchpoint on the Customer Journey

70% of people say they are put on hold for more than 50% of their calls

68% of people say they are put on hold for more than one minute

73% of people put on hold said they wanted something other than beeps and silence

Enhance Customer Service

Strengthen Your Brand

Increase Sales

•Music & Messages Help keep callers entertained & calm

•Fewer Hang Ups

•Callers Think you’re getting back to the phone quicker

•Callers know they are on hold rather than wondering if you’ve hung up

•Presents a professional, trustworthy image of your company

•Brand Consistency

•Customers hate listening to beeps or silence on hold, which can damage your image among customers and prospects

•Professioanlly scripted results oriented messages can be used to educate about new deals

•Messages can improve awareness of cross-selling and upselling opportunities

•Speak directly to a captive audience

Page 5: Marketing at Every Touchpoint on the Customer Journey

Call Flow Marketing

WelcomeMessage

AutoAttendant

In MenuPromo

Messages

7 seconds is all the time it takes for a person to form a first impression.

Make the right impression

ConsistencyWelcome messages help make sure your customers are answered professionally with a caring voice every time.

ProfessionalismWith Welcome Messaging you can create a lasting, trustworthy, first impression.

More SalesWelcome messages allow you to let your customer know about specials, new products, helpful information, and point of purchase items every time they call

Your Customers Experience has everything to do with the way they view your company and how much money they spend with you.

Our experts will craft an experience that will

Ease Caller Confusion

Prevent Caller Hang up

Save Time

Keep Callers Calm

Everyone has been through an awful call filtering system. Let us help you prevent your callers from experiencing that torture

When your calls are filtered with an IVR/auto attendant system

You have the ability to feed them information in between menu options that are so specifically targeted it’s scary

Don’t waste this captive audience.

Insert messages that are results oriented and designed to

Increase sales

Reinforce your marketing messages

Drive Awareness

And build your brand image

Unlock the power of your companies IVR system.When callers go through your Auto Attendant system - you know exactly want they want or why their calling.

So please, don’t waste that targeted audience.

Our experts will help you insert subtle marketing message between prompts, geared to sell more to your existing customers as well as educate and impress first time callers

You’ve already spent extreme amounts of time and money getting them to call in the first place. Don’t waste the chance to make a great impression, up-sell, or cross-sell . . . that opportunity is gold.

Page 6: Marketing at Every Touchpoint on the Customer Journey

Customer touch point # 2:

Your EnvironmentPut yourself in a customers shoes.

You’ve walked in the door of your business for the first time.

Take some time and really identify with our customers experience.

If you’re like most business owners, you’ve put a lot of work into the look and flow of your lobby or store,

But what about the other senses your customers use?

More & more companies have unlocked the power of sensory marketing . . .

Page 7: Marketing at Every Touchpoint on the Customer Journey

Overhead Music & MessagingLuxury. Style. Youth. Comfort. Calm. Relaxed.

Do you want them to stay longer or move faster?

What do you want your shoppers to feel?

Music interacts with your customers sense to get the results you want.

Overhead Music•Boosts business•Lifts employee morale•Influences shopping times•Strengthens loyalty•Influences customer emotions

•No extra Licensing fees•Only YOUR Ads or None at all•Easy to manage playlists•Central Control•Genres that match any business

Page 8: Marketing at Every Touchpoint on the Customer Journey

Digital Signage

Motion Graphics Bring Standard Signage to Life.

Unlike Standard Displays Animation Allow you to Take viewers on a Journey

•Push More Benefits

•Capture Attention

•Update Quickly & Easily

Page 9: Marketing at Every Touchpoint on the Customer Journey

Scent MarketingIs the Idea of Scent Marketing New to you?It may be, but you’ve been experiencing its effects your entire life.

What if . . .You could connect on a deeper level with customers by drawing on powerful emotional associations between memory and smell? This is possible utilizing a neurological phenomenon known as Emotional Anchoring

Science of ScentYour sense of smell is connected directly to the limbic system, your brain’s feeling and emotional center. All other senses are processed through the left brain’s interpretive center first. So, while we have to process the things we hear or see, our smell immediately registers emotional connections . . . immediately

Page 10: Marketing at Every Touchpoint on the Customer Journey

Our CompanyHarris Communications, Incorporated (formerly Harris Productions), has been serving companies in a wide variety of industries for over twenty years by producing effective phone audio and in store solutions.

We are located in Northeast Georgia, just north of the Atlanta Metro Area in beautiful Toccoa, Georgia, and serve businesses in 44

states.

We treat all of our customers, vendors, and competitors in the way we would want to be treated. We will strive to produce the highest-quality products and services at fair prices. We will endeavor to treat everyone with

honesty, respect, fairness, and kindness.

Our Work

Page 11: Marketing at Every Touchpoint on the Customer Journey

Find out more Todayschedule a phone consultation

Contact Johnny GailerPhone: 888.465.3661 - [email protected]