Marketing BasicsBy Mr. Mohamed Ibrahim

Marketing is like a puzzle of 5 pieces

And they are:•Creating a Value•Choosing a Format•Doing a Proposition•Getting Exposure•Making a Transaction

Summarized into two sentences• 1- Creating a product and then target, identify

your customers or audience.

• 2- Doing Marketing and making sales

1.Value• To add a value to your topic, you should identify

the problems and the wishes of your customers

1.Value• Define the solution

Examples• Being lonely Free membership

Examples• Having debts Cutting cost of living with

25%

Examples• Being obese Fruit diet

2.Format• Determine the nature of product (knowledge,

advice, entertainment, etc.)

2.Format• will allow you to choose the suitable media

methods (e-book,video,mp3,presentation.e-mailsequence, etc.)

Branding & creating the product

3.Proposition• Packaging

• Pricing

• Terms

Packaging

Pricing

Terms

4-Exposure• Website , blog• Advertising• Videos• Forums• Articles• Social media (My Space, Twitter, Facebook)• List

5.Transaction•Sales page Payment processing

5.Transaction• Delivery Customer Service

The moment of truth• What were your profit and ROI?• How much time did you spend on

making that profit?• Repeat• Optimize• Upscale……”more money to invest”• Automate ……”more time to invest”• Start all over again creating a new

product

Mohamed Abdelmoamen Mostafa Ibrahim• Name: Mohamed

Abdelmoamen Mostafa Ibrahim

• Date of Birth : 21/December / 1987

• E-mail: Mohamed.Abdelmoamen.Mostafa@gmail.com

• Mobile No.: +97470151612

• Phone: +97444370299