ABRAXAS Advertising – Team 3

Advertising Plan Campaign StoryThe Brief The Audience The Idea

white fresh

convenient youthful

Advertising Plan Campaign StoryThe Brief The Audience The Idea

white fresh

convenient youthful

The wine

Find a new market. Lots of competitors in the current market.

Target new wine drinkers.

Find a position. A honest brand position.

white • convenient

fresh • youthful

Advertising Plan Campaign StoryThe Brief The Audience The Idea

white fresh

convenient youthful

• Meets spontaneously • Enjoy what life has to offer • Pinnacle of her life • Hang out no matter the reason

Angela 28

Confidence is beautiful.

Advertising Plan Campaign StoryThe Brief The Audience The Idea

white fresh

convenient youthful

The moment.

• In the group of friends • Reflecting upon the past • Realizing their own achievements

The moment.

We got so far.

Advertising Plan Campaign StoryThe Brief The Audience The Idea

white fresh

convenient youthful

Trigger the confident moment

in our target group.

Show it over and over again

until they want to have it.

PRINTTV

OOHSOCIALEVENT

TV Environment• Matching audience • Matching topics • Wide reach

• Extend the story • Use fashion environment

OOH

• Own the city • Be highly visible

OOH

Advertising Plan Campaign StoryThe Brief The Audience The Idea

white fresh

convenient youthful

The Base

The Base

The Base

Prin

t

OO

H

TV

Soci

al

Find a position in a new and exciting market.

EventEvent

• Create the Moment • Set Highlight • Start Social

Find a position in a new and exciting market.

EventEvent

• Create the Moment • Set Highlight • Start Social

Find a position in a new and exciting market.

EventEvent

• Create the Moment • Set Highlight • Start Social

We got pretty far.

Thank you.