◄ September ~ October 2013 ~ November ►

Sun Mon Tue Wed Thu Fri Sat 20

21

22

23

24

25

26

27

28 Posters, Fliers, Mailers Submission

29

30 Press Release (Unedited) Submission

31

Notes:

◄ October ~ November 2013 ~ December ►

Sun Mon Tue Wed Thu Fri Sat 1

Press Release Final Submission

2

3

4 Posters, Fliers, Mailers Printed

5

6 Posters In Venue Fliers in Venue

7 Newsletter Email

8 Direct Mailer Submission Facebook Promoted Post

9 Facebook Promoted Post

10

11 Crew Member Networking w/ Ybor Businesses

12 Crew Member Networking w/ Ybor Businesses

13 Crew Member Networking w/ Ybor Businesses

14 Newsletter Email

15 Facebook Promoted Post

16 Street Team Facebook Promoted Post

17

18

19

20

21 Newsletter Email

22 Street Team Facebook Promoted Post

23 Street Team Facebook Promoted Post

24

25

26

27 Street Team Event Email Facebook Promoted Post

28 Thanksgiving

29 Street Team Facebook Promoted Post

30 GameTime Gives Thanks

1. Direct Mailer a. Mail to all Residents within 5 mile radius that meet the following requirements:

i. Between $45k – $145k Median House Hold Income ii. Have more than or equal to 3.0 residents at address

b. Estimated Mailers = 25-30k 2. Press Release

a. Written and submitted to PRWeb.com b. Revised by PRWeb c. PRWeb Submits to:

i. 25,000 PRWeb RSS feed subscribers ii. 30,000 journalists

iii. All Major Search Engines iv. Media Digests

3. Print: a. ~ 30k Direct Mailers b. 5k Promotional Flyers c. 5 In-Store Posters

4. Assemble Tampa Street Team a. Hands out flyers around Ybor for 2 hours on:

i. Saturday, 11/16 - Friday, 11/22 - Saturday 11/23 – ii. Wednesday, 11/27 - Friday, 11/29

5. Tampa Crew, Event Coordinator, or Group Sales Director hands out flyers to local Ybor businesses to encourage joint partnerships. Local Ybor businesses encouraged to participate in event, set up a booth, hand out materials/samples, etc.

6. Email a. 4 Highlighted Newsletter emails b. 2 Event-Specific Emails

7. Social Media a. Facebook

i. 8 Promoted Facebook Posts ii. 10 Unpromoted Facebook Posts

b. Twitter, Google +, LinkedIn, FourSquare, Yelp Posts bi-daily for 2 weeks prior to event 8. Caricaturist in Venue giving out free pictures 9. Radio Disney (tentative) in venue hosting event, running games, and promoting event 10. “Shot Girls” in venue (night of) to encourage guests to stay after event 11. 2-3 Drink & 2-3 Food Specials offered throughout the event (Day & Night) 12. Monster (tentative) handing out samples/promotional material 13. CLO Marketing (Ybor Marketing company) promoting event

Steps Necessary to Make ‘GameTime Gives Thanks’

Successful

1. Radio Disney a. Contact Radio Disney (Done) b. Wait for Response

2. Shot Girls a. Contact Liquor Vendors (Kevin) b. Wait for Response

3. Caricaturist a. Contact Artist (Done) b. Wait for Response

4. Street Team a. Create and Print 5,000+ Promotional Flyers b. Assemble Street Team of 2-3 Crew Members c. Schedule Street Team to Work 9-11pm in Ybor on:

i. Saturday, 11/16 ii. Friday, 11/22

iii. Saturday 11/23 iv. Wednesday, 11/27 v. Friday, 11/29

5. Press Release a. Write Press Release Detailing the Event – Focus on ‘Giving Thanks’ & ‘Giving Back’ to the

Ybor/Tampa Community b. Submit to Every Media Outlet I can Contact in Tampa Area

6. Social Media a. Promote, at minimum, 1 Facebook Post/week about the event (4 weeks – 11/2) b. Post 2-3 times about the event per week (4 weeks) c. Post relentlessly on Twitter & Google + (4 weeks)

7. Email a. Create 4 Newsletter Posts Highlighting Event – Sent out each Thursday prior to event b. Create 1 Event-Specific Email – Sent out the Wednesday prior to event

8. In Venue a. Create and Print:

i. 2-5 In-Store Posters (Up 4 weeks prior – 11/2) ii. 500+ Promotional Flyers (In-Venue 4 weeks prior – 11/2)

b. Encourage Crew Members to Promote Event to All Guests & Hand Out Flyers 9. Direct Mailer

a. Mail to all Business & Residence Addresses in 5 mile radius around Venue.

GT Gives Thanks To Do List

1. Press Release 2. Direct Mailer 3. Poster 4. Fliers 5. Ybor Business Partners (Jessica) 6. Facebook Posts (Promoted and Normal) 7. Emails (Newsletter and Event Specific)

a. Constant Contact Mailing List 8. Radio Disney 9. Caricaturist 10. Contact

a. Tom Keating b. Ybor Merchants Association c. YCDC/ Brenda Thrower d. Matthew Stanick – Ybor Tree Lighting 11/20

11. Write up Event Details 12. Shot Girls 13. Propose Food/Drink Specials 14. Create Web Ad for websites 15. Monster Partnership 16. Party Performers 17. Rain Check Coupons 18. Policy Development (& Artwork) – 1 play/person, then back of line 19. Share Collateral 20. List, Print, Plan Additional In-Store collateral

Playing Policy

On This Day We Give Thanks

Have as Much Fun as Time Permits Just Don’t Exclude and Game Sit If People are Waiting, Play Fair Think of Your Neighbors, Share If Another Guest is Waiting to Play a Game: 1 Play/Person, then Return to the End of the Line.

Capacity & Exit Policy

GameTime’s Max. Capacity = 200 Game Room Guests

If Exiting the Building, Re-Entering Permitted Only By Returning to the Waiting Line.

Printing Requirements

• (2) Posters (standard size) with Playing Policy and Capacity & Exit Policy printed. o Displayed on Easel Outside of Front Door.

• (50) 8 ½ x 11, Black & White, Playing Policy Collateral printed. o Displayed All Over the Game Room.

GameTime Gives Thanks with a Day of Complimentary Game Play

GameTime, Tampa’s premier arcade and family restaurant, is giving thanks this Thanksgiving weekend to the Ybor community with a day of free game play for all guests.

Tampa, FL (PRWEB), November 30, 2013

GameTime arcade and family restaurant, located in Ybor City, will thank the neighborhood with complimentary game play for all of their guests on Saturday, November 30th. From 10a.m. to 6 p.m. GameTime welcomes the community to bring in their families for arcade entertainment that is completely on the house.

The holiday weekend, with Thanksgiving and Black Friday, encourages people to spend money. After three years of business, GameTime is grateful to be open, and wants to thank the guests that helped make this happen.

“Ybor City, and its community of visitors, is the perfect location for GameTime entertainment,” says Dan Christensen, Director of Marketing at GameTime. “It’s so rare for businesses to think beyond sales and figures. Thanksgiving weekend is often promoted as a ‘spending weekend,’ and we don’t want to follow the pack. We’d like to stand out, which is what Ybor is all about.”

The Saturday after Thanksgiving and Black Friday, will mark the first ‘GameTime Gives Thanks’ event, and expectations are for it to become an annual tradition. At a time when families come together, GameTime believes people are looking for inexpensive entertainment they can enjoy with their loved ones. Free game play is GameTime’s way of thanking the people, community and neighborhood that have kept their doors open.

About GameTime:

GameTime is an arcade and family restaurant, with locations across Florida. Families can play in the game room, and then enjoy a meal together. Kids have fun playing video games and winning amazing prizes. Adults can relax and enjoy the game with a drink at the Sports Bar. No matter the age, GameTime is the amusement fun spot for everyone. Play the games you love. Watch the games you cheer for. Win the prizes you value. You can learn more about GameTime at: www.gametimeplayers.com or www.facebook.com/gtplayers.

GameTime Contact Dan Christensen Director of Marketing 954.583.8000 www.gametimeplayers.com

Promotion Name: GameTime Giving Thanks Summary: On Saturday, November 30, 2013 at GameTime Tampa, GameTime will be Giving Thanks to all of its current and potential guests. Giving Thanks will involve free timed game play from Open-8pm. This one-time event will encourage new and existing customers to visit GameTime during a busy holiday weekend, when college students return home, and families are together. Timing: Saturday, November 30, 2013 for 10 hours (10am-8pm). Objective: One day of the game room being packed. There will be long lines and an increase in food/drink sales during this period (If food/drink specials are included after 8pm, customers would be encouraged to stay through the night). The primary objective is to raise awareness of GameTime in Miami, while utilizing a busy weekend when most people are home and/or off work. After spending money on Black Friday, families will be looking for cheap entertainment on Saturday. Marketing Execution:

• (4) Weekly Emails to Tampa mailing list promoting the event • 2-3 Social Posts/Week • Street Team hands out Printed Flyers on (2) Fridays (11/22 & 11/29), (2) Saturdays (11/16 & 11/23) & (1)

Wednesday (11/27) prior to event. • Contact and submit Press Release to local media outlets (print, radio & TV) promoting the event. • Poster(s) in venue (1) month prior to event. • (2) Direct Mailers sent out 4 & 2 weeks prior to event to surrounding neighborhoods around Ybor. These

Mailers will be custom-made “Thank You” cards.

Supporting and Required Materials:

• 2- Person Street Team to promote around Ybor on Friday & Saturday nights for 2 weeks prior • 5,000+ Promotional Flyers for Street Team • (2) In-Store Posters • Press Release to be created and submitted to as many media outlets as possible in Tampa area • Food/Drink Specials (Before and/or During Event) – Determined by managers to utilize in-store foot-traffic

increase • 10,000+ “Thank You” cards mailed out utilizing USPS Direct Mail Service, promoting the event • Contact Radio Disney to host and promote an event during the day at GameTime • Contact Liquor Vendors to host a “Shot-Girl” Event at GameTime during the night • Contact the caricaturist to be on-site during they day/night