What will you be doing in 2014 to promote your business?

Pens, mugs & notepads Bags Banners & Leaflets Shell Panels

EXHIBITIONS

Are you taking your businesson the road?Business exhibitions give your business an audience like no other marketing opportunity. You get to speak to your customers face to face about their needs and concerns.

If you plan in advance and give yourself plenty of time you can get a great return on investment and build awareness with your target audience.

Here’s five tips to help you get the most from your exhibitions this year.

Visit www.uprint.me.uk for more information on how we can help you get the most from your next business exhibition or call us on 01442 560054.

Top tips for exhibiting your business

Get prepared early! Aim to get everything you

need at least 4 week before your exhibition

date.

Publicise your attendance to your network. T

his

lets people know you’re there and you can a

rrange

meetings with prospective clients on the day

.

Make sure you have a plan for the day.

Planning in advance will reduce the risk of

forgetting something important.

Be different. Stand out. Where a bright tie o

r

dress your stand with something that will m

ake

you stand out from your competition.

Follow up! Follow up! Follow up! If you don’t

you’re crazy and missing out on opportunit

ies.

Make time the next day to follow up all leads

.

PRINT MARKETINGOur sole aim is to make YOU look good to your customers and prospects. Our experienced team will help you make the right print choices for your business.

Printed marketingwith a personal touchNothing reaches out to your customers or prospects like a well designed, thoughtfully written piece of print. With inboxes crammed full of spam there’s never been a better time to turn your attentions to the printed word.

uPrint will help you choose the most appropriate format for your message - whether it’s a flyer, folded leaflet or brochure you will get the best advice and support.

We can help you make the right choices by providing free samples, printed proofs (on request) and backed up by our 100% satisfaction guarantee.

Make your printed literature personable, thought provoking and targeted to your audience.

Top tip

Leaflets Stationery Flyers Business Cards

Lots more great marketing tips are available on our blog, visit www.uprint.me.uk/blog

What’s in your marketing mix?You may have heard the phrase ‘marketing mix’ but what does it mean?Broadly speaking ‘marketing mix’ refers to the range of marketing activities your business is undertaking. It’s rare a business can survive with just one type of marketing, so a mixture is required to produce the results your business needs to go forward.

Our marketing mixAt uPrint our ‘mix’ consists of the following

• Printed brochures• Business cards for everyday use• Social Media• Email marketing • Periodic mail outs to customers• Networking on a weekly basis• Search Engine Optimisation• Inbound Marketing – writing blogs• Exhibitions/trade shows• Business Awards Sponsorship

Measure your marketingWe ensure all our marketing is measured and we look at the results and work out what is working and what isn’t. If we feel we have tried an activity and it hasn’t worked, even after tweaking it – we drop it! No point in flogging a dead horse when there’s more marketing opportunities around the corner.

Printed flyers and leaflets

Outdoor banners

Popup banners for events

Trade show stands

Social Media Advertising

Banner ads on websites

Radio advertising

Direct mail campaigns

Paid for email list marketing

Search Engine OptimisationPay Per Click advertisingEvent sponsorship

Press releases and PRBloggingPublic speaking engagements

Social Media activityWord of mouth/viral marketing

Content creation and marketingVideo bloggingVideo content

Don’t leave your marketing to chance, do a little bit of your marketing mix everyday and every week. Don’t bust your balls trying to do everything! Little and often is good enough…

Inbound marketing ideasOutbound marketing ideas

PROMOTIONAL GIFTSBefore you place your next order for promotional gifts talk to uPrint for the best advice and free samples - before you spend a fortune on a white elephant!

Promotional giftsthat get people talkingPromotional gifts give your business a presence when you’re not there. That’s the best phrase i’ve heard to sum up what a promotional gift is.

Your marketing plan should include a budget for a well thought out promotional gift, we’re not talking a useless paper weight but something that your customers or prospects will appreciate.

Research shows that customers appreciate a branded gift as long as it serves a useful purpose. Have a look at our top selling promotional gifts for ideas and inspiration.

Plastic and metal pensSticky notepads and deskpads

USB Memory SticksICE Scrapers

Printed BalloonsSmartphone stylus/penSweets and chocolates

Branded mugsPrinted bagsOu

r top selling prom

otion

al gifts

Wrist bands Mugs PensSports Bottles

Fresh marketing ideas

Create a targeted

direct mail campaign

to raise awareness

of a new product

or service for my

business.

Research suitable business exhibitions to attend and prepare well in advance. Follow our tips (see page three) to get the best from your attendance.

Think about

a branded

promotiona

l gift to g

ive

out to pro

spects at

meeting. Th

ink about

target aud

ience and

what you’d

like to

receive and

use.

Are you ready for networking events? Business cards? leaflets? Branded

clothing will all get you noticed!

Create campaigns

,

not just one off

“hit

and run” market

ing

activities. Campa

igns

will get you a h

igher

response rate!

Don’t follow the crowd. Do something different to get you noticed.

Just because something didn’t work 1st time around doesn’t mean it won’t if you tweak and try again. Learn & adapt!

...and a few nuggets of advice to help you!

Make it

your

mission

to enter

a local

busines

s

awards.

The PR

will be w

orth the

effort if

you win

or are a

finalist

.

Whatever you decide to do we’re here to help you get the most from your marketing. Visit www.uprint.me.uk or call 01442 560054.

uPrint Marketing SolutionsThe Old Chapel69 Primrose HillKings Langley WD4 8HX

T: 01442 560054T: 01923 590539W: www.uprint.me.ukE: sales@uprint.me.uk

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