Marketing Ideas

Objective: Increase awareness and drive usage

Consumer Profiling

• Age: 17-50+yrs

• Seasoned and fresh professionals

• Sec A/B

• Socially active and well connected

• Technophile

• Recognition is important for him/her

• Access a lot of social platforms/information from his mobile device

• Has an active social life

• Mostly depends on public transport/car-pool

• Frequent traveller

• Office goer/commutes for meetings

• And club hoppers

Idea #1• Safety Campaign

• Amidst all the concern on women safety, we should• Document and create short videos of

women traveling in OLA• Capture their experiences right from

booking it to end destination• Capturing that OLA takes precautions

and measures to be safe• Introduce women driven cabs also• This can be launched as a web series

Idea #2• Carry on Jaani

• Club hopping is an upcoming phenomenon

• And people usually take risks and hence drink and drive

• Tie-up with pubs and restaurants to give specific discounts on cab fare basis their alcohol consumption

• The more you drink, the more you save (to an extent)

Idea #3

• Have content tie up with TVF/AIB

• Promote the app on various topical series

More ideas are just an interview away!

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