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Marketing in Digital Age

Nov 2014Institute of Technology & Science

Sandeep Koul ( Most of my work these days involves digital marketing )

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The definition of digital marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

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Traditional Marketing Framework

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Technology has changed everything

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….and is going to change future

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Digital Marketing Framework

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Marketers Perspective

Target Audience

Digital touch point Leads Revenue

Total digital channel pipe

Path from touch points

Lead databaseTarget Audience

Web Site Mobile

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Must haves

• Agility • Personalization• Experience • Relevance

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Technological need

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Challenge

Digital marketing has innovation at the core, to innovate you organizations structure should be organic rather than hierarchical.

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Final thought….

• Digital marketing is part of marketing, they cannot work in silos.

• Digital marketing has to be part of strategy.• Inbound marketing would become key.

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Thank You

@sandykoul007