MARKETING MIX OF

SUBMITTED BY:

DIVYA AGARWAL

CONTENT

• About Videocon

• Objectives Of Videocon

• Products Of Videocon

• Marketing mix

• Findings

• Suggestions

Introduction of Videocon• Founder : Late Nandlal Madhval Dhoot

• Videocon Industries Limited is an industrial conglomerate headquartered in Gurgaon, India, with interests all over the world.

• It is an Indian multinational company. The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico.

• It is also the third largest picture tube manufacturer in the world. The group is a US$4 billion global conglomerate.

It’s mission statement……

“The Videocon group is committed to create a better quality of life for the people and furthering the interests

of society, by being a responsible corporate

citizen .”

Videocon serves in following segments

• Consumer electronics

• Home appliances

• Mobile handsets

• DTH services

MARKETING MIX

What is marketing?Putting the right product in the right place, at the right price, at the right time. What is marketing mix? • The marketing mix is a crucial tool to help

understand what the product or service can offer and how to plan for a successful product offering.

• The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

4Ps MARKETING MIX

PRODUCT Products in which Videocon IND LTD deals :

• Washing machine• Refrigerator• AC• Mobile sets• Microwave oven• D2H

PLACEManufacturing units

VIL

dealers

customers

PRICE• Videocon AC 1 ton and 1.5 ton price ranges from 28539 -34190 in rupees.

• Videocon refrigerator price ranges from 9490- 81000 in rupees. (including single door, double door)

• Videocon TV prices ranges from 17990-84990 in rupees. (including LCD and LED TV)

• Videocon microwave oven prices ranges from 3699-13000 in rupees.

PROMOTION• Through advertisement in news paper .

• Use display vehicles.

• Promotion in malls also.

• Promotion through crafts, fair etc.

FINDINGS• Videocon product sells are lesser then its

competitors ( Samsung ,Sony , Panasonic etc.)

• Videocon manufacturing units are from out of Rajasthan so it became costlier to bring out products from there.

• Recent promotion activities are not enough to compete with its competitiors.

SUGGESTIONS

• To increase sells of Videocon products needs more promotional activities.

• Can take help of social sites for promotion.

• Make public aware about Videocon products.

THANK-YOU