© 2014. TSL Marketing. Proprietary and Confidential.

Marketing Campaign Tactic Walkthrough

© 2014. TSL Marketing. Proprietary and Confidential.

Inbound Marketing Method

TSL Marketing - Services Funnel

TSL Marketing assists customers in creating best practice, go-to marketing plans.

Marketing Plan Creation and Management

Database Development and Profiling

Marketing Automation Management

© 2014. TSL Marketing. Proprietary and Confidential.

© 2014. TSL Marketing. Proprietary and Confidential.

Collateral Development

Landing Page

CTA Button

Blog Page & Article Posts

Social Media Page and

Posts

Pay Per Click

Outbound Marketing

Vertical Execution

We focus on specific message verticals and execute from top to bottom owning the content generation process

© 2014. TSL Marketing. Proprietary and Confidential.

Collateral Development

Infographics

White Papers

Sell Sheets

Case Studies

eBooks

Anywhere from $3,000 - $5,000 depending on the size of the project

Collateral is the heart of knowledge transfer to our team and the best way to attract prospects with thought leadership content.

© 2014. TSL Marketing. Proprietary and Confidential.

Landing Pages

This allows you to host your collateral piece and have prospects fill out a form to receive the collateral to generate leads. Cost can range from $500-$2,500 based on where the pages are designed

© 2014. TSL Marketing. Proprietary and Confidential.

Call to Action Buttons

Custom or basic CTAs. CTAs can be used on your website, emails, landing pages, etc. A neat and engaging way to ask someone to take an action. Cost

can range from $500-$1,000

© 2014. TSL Marketing. Proprietary and Confidential.

Blog PageBlogs are search engine optimized and can be a leading force in traffic generation because of the ability to create diverse content. $3,000 to build a blog webpage and $700 per blog written Blog Post

Blogs

© 2014. TSL Marketing. Proprietary and Confidential.

Social Media Pages

Social media pages allow you to build out loyal follower bases to promote new products and services. Those networks can then expose your content to never ending prospects. Building out new pages can range from $750 - $2,000 depending on the site and complexity

© 2014. TSL Marketing. Proprietary and Confidential.

Social Media Posting

Social posting should consist of both 3rd party and original content to engage the audience and be executed on a regular schedule. Posting can range in monthly engagements from $500-$2,500

© 2014. TSL Marketing. Proprietary and Confidential.

Pay Per Click

If you do not have a large network or want to expand your existing network paid ads can be an opportunity to put your content in front of would be buyers that would not have seen it otherwise. The process consists of ad development and click budgets and can start at as low as $1,000 a month and scale infinitely from there.

© 2014. TSL Marketing. Proprietary and Confidential.

Outbound Additions - Email

Email is still a viable opportunity to get new messages out to your existing customer and prospect base to drive traffic. Execution ranging from $700-$2,000 depending on the origination source

© 2014. TSL Marketing. Proprietary and Confidential.

Outbound Telemarketing

Event Boost Appointment Setting

Responder Validation

Lead Nurture and

Progression

© 2014. TSL Marketing. Proprietary and Confidential.

Marketing Software Platforms

© 2014. TSL Marketing. Proprietary and Confidential.

Your Company

Inbound

Inbound Director

Inbound Manager Social Manager SEO Manager

Outbound

Digital Manager Biz Dev Director

Biz Dev Manager

Biz Dev Specialists

Progression Specialists

Foundation

Data Manager

Data Specialists

Interactive Manager

Creative Manager

Graphic Designer Copywriter

TSL Account Executive

TSL Executive Leader

Your SMART Team

© 2014. TSL Marketing. Proprietary and Confidential.

Contact Details

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