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The Internet Has Changed The Way We Do
Business FOREVER
Did You Know…?
97% of Internet Users Search for LOCAL Products, Services, and
Businesses…
But More than ½ of Small Businesses Still Do Not Have
a Website
Your Key Goals Are To:
Get NEW customers
Keep EXISTING customers coming back
Keep a strong balance between COST and BENEFITS
Use techniques and strategies that will work LONG-TERM
The FIRST Step is to Learn…
Marketing Methods That Are Effective TODAY vs. YESTERDAY
Traditional Marketing Methods…
Expensive & LOSING Their Effectiveness
Yellow PagesNewspapersPaper CouponsTV Commercials
Internet Usage is Massive
There are more than 2.5 BILLION internet users That’s 39% of the world population
70% of us use it every single day
Can You Imagine Having No…
Websites?
Emails?
Search Engines?
Social Networking?
What Are We Doing Online?
Online Activities
84% Searching for a Map or Driving
Directions
88% Sending or Reading Email
71% Watching Online Videos
67% Engaging in Social Media
78% Researching a Product or Service
91% Using Search Engines to Find
Information
61% Doing Online Banking
The Consumer Purchase Process Has Changed…
When it comes to reaching more local consumers, your company should be
there every step of the consumer purchase decision process –
from the beginning to the end…
THEN
NOW
Websites are the New Flyers and Brochures
THEN Called the Company for Details
NOW Visit Their Website for Details
THEN
NOW
Search Engines are the New Phone Books and Classified Ads
THEN Checked Phone Books and Classifieds
NOW Go to the Search Engines
THEN
NOW
Email is the New Direct Mail
THEN Checked the Mail for Special Offers
NOW Check Our Email for Special Offers
THEN
NOW
Social Media is the New Word-of-Mouth
THEN Personally Talked to People We Knew
NOW Spread the Word on Social Media
THEN
NOW
Online Reviews are the NewPersonal Recommendations
THEN Asked People We Knew for Referrals
NOWCheck Online Review Sites
for Reputation
THEN
NOW
Online Content is the NewLocal Newspaper
THEN Read About Businesses in the Paper
NOW Read Content Online
THEN
NOW
Online Videos are the New TV Commercials
THEN Watched TV for Advertising
NOW Watch Online Videos
THEN
NOW
Online Coupons are the New Paper Coupons
THEN Clipped Paper Coupons
NOW Online Coupon Sites and Email
How Can Your Business Adapt to the Shift?
It is critical that every business – no matter how large or small – gives some serious thought to what they “should” be
doing in terms of marketing based on current consumer buying behavior.
How to BOOST Your Online Presence…
Get an Effective Website
Use Email Marketing
Gain a Strong Search Engine Presence
Claim, Verify, and Optimize Your Local Listings
How to BOOST Your Online Presence…
Monitor and Manage Your Online Reputation
Publish Helpful, Relevant Online Content
Get Involved in Social Media
Use Online Videos
Are you are ready to capitalize on the POWER of
Online Marketing?
Contact Us TODAY!
www.overflowlocal.com