MarketingThrough Social Media

By Jaywardhan Pawar

http://jaywardhanpawar.blogspot.com/

• Facebook - a social networking site that allows your company to have conversations with customers, post photos and videos, promote special events and more.

• Twitter - a 'micro-blogging' service that allows company to send and receive short messages from customers and employees.

• YouTube - an online video-hosting service that lets company posts & share its promotional videos.

• LinkedIn- Business-oriented social networking service.

• Online photo-sharing services - Application that offers company to share its events , awards pictures etc. (Pinterest , Flickr etc.)

• blogs - internet sites that contain a series of entries or 'posts' about topics of interest to the author, much like an online 'diary'

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1. Creating a Legal/ Ehics/CS fan page on Facebook/ Google+ : share event pictures, organize events, conduct polls etc.

2. Add a Facebook Page Badge to your website or blog. A Facebook badge is an icon you create that links fans from your website to your Facebook Page. https://www.facebook.com/badges/page.php

3. Share your Facebook/ Google+ Page within the company intranet.

4. Use the network we have - If someone has already joined your email list, they most likely wouldlove to connect with you on Facebook/ Google+ too.

5. Promote our Facebook/ Google+ Page on all of our print marketing materials including business cards, menus, flyers, signs—anywhere it can be visible.

6. Paid marketing through Facebook ads: www.facebook.com/Ads

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1. Presenting our Brand - Choosing our Twitter User name and start Following People

2. Drive Traffic to our Website and Blog by sharing Photographs in Your Tweets to reach out.

3. Add a timeline of your Twitter messages to your website and blog.

4. Use Mobile With Twitter- to reach maximum people in a fastest way.

5. Adding related videos to our Twitter Timeline

6. Expanding our audience With Hashtags : People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.

7. Start measuring our Twitter performance ( https://analytics.twitter.com )

*Also, we can try Paid Advertising on Twitter - http://www.socialmediaexaminer.com/twitter-advertising/

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1. Give your business a face

We want our YouTube page to stand out, but we also want it to be memorable. It can be achieved by changing our appearance settings and the background colour to match our company colours.

We should also add a logo wherever possible to become easily recognisable across all online platforms.

2. Drive people to our website

The point of social media marketing is to drive people to your website and increase traffic and conversions.

The content you present to viewers should be engaging enough for them to want to visit your website.

Create audio , video libraries.

3. Direct business link

Providing our Page/ Channel link to every possible marketing material present in the company. business cards,

menus, flyers, digital signs etc.

4. Use the description field

The description field is not only for business and website information, it’s also a place for optimised content to increase rankings.

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• Status Updates- Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Ethics Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis.

• Blog Posts: LinkedIn allows you to easily syndicate your Blog posts to your profile. You can share company achievements, employee achievements, Employee experiences through the blog

• Presentations: If you post PowerPoint presentations to SlideShare or Google Docs, you can display these presentations in your LinkedIn profile.

• Events: Are you speaking at an event or sponsoring a training session? You can post a LinkedIn Event to help promote and generate interest in your event. (you cannot create events in LinkedIn but can promote one.)

• Tweets: If you are an active participant in Twitter, you can integrate your LinkedIn Status Updates with your Twitter Tweets to keep your connections and followers informed.

• Recommendations: LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.

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• Polls: LinkedIn Polls are a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn.

In addition to our company profile, LinkedIn provides a number of community features that allow us to communicate and collaborate with other LinkedIn users, including:

• Groups: LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence.

• Answers: LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. We can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, we also can showcase our knowledge, expertise, and interests by answering questions.

• Company/ Department Pages: Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish yourcompany’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.

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Pinterest is a web and mobile application company that offers a visual discovery, collection, sharing, and

storage tool. Users create and share the collections of visual bookmarks (boards).

Boards are created through a user selecting an item, page, website, etc. and pinning it to an existing

or newly created board.

Steps required to create a Pinterest Page

• Verify our company’s Pinterest Profile

• Socially Tag People Who Are Involved With our Content

• Use SPOC to Respond to Everyone on Facebook

• Share Pins on Facebook or Twitter.

• promoting your Pinterest account on Facebook at least once a week and on Twitter at least twice a week (use the #Pinterest hashtag for even further reach)

• Make Your Website Pinterest-Friendly https://business.pinterest.com/en/widget-builder#do_pin_it_button

jaywardhan pawar

http://jaywardhanpawar.blogspot.com/