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Marketing to Baby Boomers

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Page 1: Marketing to Baby Boomers
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Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--And More Miserable Than Ever Before

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Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--And More Miserable Than Ever Before

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Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--And More Miserable Than Ever Before*** The Telegraph: Gen Z, Gen Y, baby boomers – a guide to the generations (31 July 2014)

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Page 8: Marketing to Baby Boomers

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Customer ‘touch points’

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