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"In all the talk about big data, we have largely ignored the most valuable source of that data: the consumer," says Dunnhumby's Nishat Mehta. And rightly so. In this slide deck a handful of songs 'have their say', about the so-called Quantified Self: the consumer marketers seemingly are increasingly supposed to define in terms of data.
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Marketing to the Quantified Self ���Explained in Seven and a Half Songs @FrankDelmelle
I LOVE YOU HELLO I LOVE YOU HELLO I LOVE YOU HELLO
“Hello, I love you.���Let me jump in your game”
The Doors – Hello, I Love You http://youtu.be/-qUZf4Wz7gM
“I bet you're wondering how I knew about your plans to make me blue”
Marvin Gaye – I Heard It Through The Grapevine http://youtu.be/U-mlXAtAk-E
“These are the days ���of lasers in the jungle”
Paul Simon – The Boy In The Bubble http://youtu.be/Uy5T6s25XK4
“We like all kinds of music” Violent Femmes - American Music http://youtu.be/3TRF2q-zrj0?list=RD3TRF2q-zrj0
“Hey! You!” The Rolling Stones – Get Off Of My Cloud http://youtu.be/RoUa4dIcO50
“Is it me you’re looking for?” Lionel Richie - Hello http://youtu.be/UBYnT8JY7sE?list=RDUBYnT8JY7sE
“You can't hold tight to what you have.���Cause there is nothing there to grab”
tUnE-yArDs - Real Thing http://youtu.be/nJBxKT7EGKI
“I’ll be watching you” The Police – Every Breath You Take http://youtu.be/OMOGaugKpzs
“See my tailor.���He’s called Simon.���I know it’s going to fit.”
Ian Dury & The Blockheads – Sex & Drugs & Rock ‘n’ Roll http://youtu.be/kEUX9k0npgA
“That weren’t no deejay.���That was hazy cosmic jive”
David Bowie - Starman http://youtu.be/4B5zmDz4vR4
Marketing to the Quantified Self ���Explained in Seven and a Half Songs @FrankDelmelle
I LOVE YOU HELLO I LOVE YOU HELLO I LOVE YOU HELLO
