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Marketo Partner Success EMEA March 2016 Robert Gavin Director of Alliances EMEA Jon Day Solutions Consultant, EMEA

Marketo Partner programme

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Page 1: Marketo Partner programme

Marketo Partner SuccessEMEA

March 2016 Robert GavinDirector of Alliances EMEA

Jon Day Solutions Consultant, EMEA

Page 2: Marketo Partner programme

Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Agenda• EMEA Updates• Partner Programme• Marketo Engagement - new products overview

Page 3: Marketo Partner programme

Page 3© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Marketo EMEA:Partner Enablement Day

10 March 2016 (London)

MCC 14 & 15 April (London)

Web Personalization 20 April 2016 (Webinar)

EMEA Partner Marketing [email protected]

(+353 1 242 3041 )

Page 4: Marketo Partner programme

Page 4© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Page 5: Marketo Partner programme

PARTNER FIRST

Page 6: Marketo Partner programme

Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

2016 Premier Partner Program Digital Services & Technology Partners

Page 7: Marketo Partner programme

Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Premier Digital Services ProgramRequirements

Page 8: Marketo Partner programme

Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Zero to Hero Training• Five Role-Based Pathways

• Sales• Go-to-Market Planning• Product• Services• Consulting & Strategy

• Prior Experience Based• Combination of formal training and self-service

Page 9: Marketo Partner programme

Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Partner Portal: Primary Source of Info• Webinars• Newsletters• Education & Training• General

Communication• Collateral• Best Practices• Collaboration• Blogging

*A private group only available to Marketo certified partners

Page 10: Marketo Partner programme

Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Portal & Training Path

Page 11: Marketo Partner programme

Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Consultant Certification Program• Marketo Certified Expert (MCE)

• Self-paced online learning program• Guides consultant through administrative fundamentals of core solution

• Marketo Lead Management (MLM)

• Marketo Specialty Exams• Additional MLM topics such as Analytics• Prerequisite to attend Marketo Strategy Workshop

• Marketo Certified Consultant (MCC)• Complete the MCE requirements and all available specialty exams• One complete Marketo implementation project• Attend Marketo Strategy Workshop with successful completion of practical exam

Page 12: Marketo Partner programme

Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023

Get StartedSign and Return:

1. Mutual NDA 2. Master Alliance Agreement 3. Partner Programme Addendum 4. Training Use Addendum

Refer a Lead: http://pages2.marketo.com/partner-referral.html

Page 13: Marketo Partner programme

THANK YOU!

Page 14: Marketo Partner programme

Thank you!

[email protected]