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Marketo Partner SpotlightVidyard
September 7th, 2016
• Problem we solve • Where we fit • About our company • Joint customer success story • Competitive Edge • Quick demo• What to look for and when to bring us in • Pricing • LaunchPoint listing review • Q&A
Agenda
We help businesses generate more leads and more revenue through the use of online video.
EMEA. SMB. Mid-Market. Enterprise.650+ active customers
140 Employees
B2B Focus
26 of the top 100 global software companies
High Tech, Finance, Healthcare, Manufacturing, Pro Services
Largest client has 30,000+ videos
Dedicated enterprise account mgmt. and customer success
And most importantly, Marketo LaunchPoint Technology Partner of the Year!
Vidyard + Marketo =
120+ customers using Vidyard with Marketo (4 within the UK)
Joint Customer Success StoryTaulia provides cloud-based invoice, payment and dynamic discounting management solutions that revolutionize the way businesses interact and partner with each other.
Challenge – Taulia needed to convert viewers into customers, report video ROI and gain valuable insights to optimize content. Simply, they wanted to enable both marketing and sales teams to impact the bottom line
Solution – Taulia now uses the Vidyard video marketing platform to easily scale their video library, generate and qualify more inbound leads, and track their true ROI on video content. Using a Vidyard Video Hub, Taulia has created a central, branded location on their website for all their video content. The Hub has essentially replaced YouTube for the company, and they’re excited to now have control over content and layout without having to rely on a developer.
Benefit – Taulia triggers automated email follow-up from Marketo to convert leads who have watched more than 50% of certain videos. Vidyard’s Marketo integration is also vital to converting more effectively from webinars; the team now embeds the videos on landing pages, using contact forms to collect contact details. The data is included in each lead’s Marketo activity log, helping Taulia accurately lead score based on individual activity. Leads who score 80 and above receive automated follow-up with tailored content that helps convert them though the sales funnel.
Results - $125M in influenced pipeline. 250 new leads just from recorded webinars alone!
Competitive Edge and Differentiators
Competitive Edge and DifferentiatorsThe most mature and
robust integration with Marketo
Vidyard was the first to extend video into the MAP platforms and turn video into demand gen machines
Personalized Video Content and Campaigns
ü Custom video and thumbnail image for each viewer
ü Supports text and images
ü Support both bulk campaigns or on-the-fly (via API)
ü Use Marketo to merge proper thumbnail + video ID into outbound email campaigns
Average customers are seeing 5%-15% CTR on email blasts with personalized videos (500%+ increase over average!)
Competitive Edge and Differentiators
Our Ideal Customer
Getting started with video? Need help proving budget for video?Figuring out a video strategy overall?
What to look for and when to bring us in!
ü Usingvideotodayandinvesting inVideoStrategy
ü Having painsaroundtrackingvideoandvideoROI
ü Needhelpcentralizingmanagementofvideos
ü Lookingtousevideoindemandgenactivities
ü Looking toacquirenewleadsfromvideo
ü Needhelp implementing andimprovingleadscoring
LaunchPoint and How to Contact Us
About Vidyard
• LaunchPoint (Video Marketing)
• www.vidyard.com
• www.vidyard.com/marketo
Referrals• LaunchPoint (Video Marketing)
• www.vidyard.com/referral
And if you remember nothing else…..
1. Humans crave video and it works for marketers!2. SMB, Commercial and Enterprise loves Vidyard3. We’d love to hear from you!
Contact Information
Jamie Searth
Account Executive – EMEA
+44 (20) 319 89392
+1 (226) 790-1085
Tom Rozdeba
Partnerships and Alliances
+1 (226) 790-1081
Q & A