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Some top video marketing and top content tips from Jamie Andrei. See where you are missing valuable search, conversion and click to buy calls to action on YouTube. Learn about the powerful free YouTube tools (analytics, annotations, paid ads, live streaming) at your finger tips to increase marketing spend effectiveness. See where there are big opportunities to beat your competitors and reach new customers. Learn some fundamentals for using video in growing your business influence.
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Video Marketing Essentials
35,000 year old cave painting
http://www.jamieandrei.com.au/http://www.worldhq.com.au/
Super Powers
Jamie Andrei+12 years professional experience in advertising and helping clients solve problems from strategy development, to project delivery, account service and content production.
He has worked with the likes of: Network 9, Danone Nutricia, Jacob’s Creek, Bayer, Lend Lease, CeBIT, Hannover Fairs, CSIRO, Onesteel, Kellogg's, Tourism Queensland, Jordan Tourism Board, Amazon Web Services, Rabobank, Australian Surf Life Saving, the Hon. Patrick Farmer, Crusty Demons of Dirt, Foxtel, Fairfax and Visual Jazz, Lowe Profero, Next Digital, and Bullseye.
Digital StrategyContent Production
www.jamieandrei.comView show reel http://youtu.be/DTEPR5AJEGw
Agenda
1.Video landscape/production overview
2.YouTube examples (what’s your brand voice/niche)
3.Opportunities/Ideas (unlock the full value)
4.Technical case studies (practical examples)
Video Insights
www.jamieandrei.com
1. ’79% of marketers report their organisations are shifting to branded content’ Forrester 2013
2. ‘Content from reputable sources is most shared’ UCLA 2012
3. ‘Clicks from shared content are 5x more like to result in a purchase’ Voltier Digital 2012
http://www.slideshare.net/NewsCred/50-best-stats-presentation
Video Overview- Cost of production has come down- Easy access to distribution/viewers- Shorter is better (bite sized shareable chunks)- Powerful tools (YouTube, click to buy annotations, analytics etc)- Feed the beast (balanced diet for you digital channels)- Engagement, sharing, search (opportunity)
www.jamieandrei.com
Video Landscape- Product videos (new product launches, events)
- How to videos (cooking, technical, DIY kits etc)
- Podcasts (easy to share, make it searchable, get off iTunes)
- Screen capture/tutorials/help
- Member only content/video (CRM)
- Animated infographics (entertaining data)
- Testimonials/UGC/G+/Live Streaming + more
https://econsultancy.com/blog/63447-six-creative-examples-of-product-videos-to-inspire-your-own-efforts#i.1vijug1229dxux
Plan Ahead- Think - Mood board - Script- Shot list- Time = $$$- Make the most of available light and sound (critical)
www.jamieandrei.com
Tools of the Trade
- Cameras (5D/GH4) - Audio- Screen capture - Quadcopters (DJI)- Editing software
www.jamieandrei.com
EPIC Meal Time (shock)- Creative, specific, targeted- Weekly content- Collaborate with other top YouTube talent- Lot’s of calls to actions (annotations)- Simple production/editing
www.jamieandrei.com https://www.youtube.com/user/EpicMealTime
GoPro (action/lifestyle)
- UGC super brand- Disruptive content marketing model (Red Bull brand jack)- People create free content- Emotive/insightful
www.jamieandrei.com https://www.youtube.com/user/GoProCamera
Devin Super Tramp (action/adventure)
- Stages/films epic events- Positive, healthy lifestyle- Polished production- Brand in his own right- Worked for Ford, Mountain Dew, EA etc- Loyal fan base
www.jamieandrei.com https://www.youtube.com/user/devinsupertramp
6x Families. 1x Day- Mix of paid and organic drivers
- Opportunities (click through/clear calls to action, metrics suggest shorter is better, optimise titles/description and thumbs, playlists etc)
https://www.youtube.com/user/AptaNutritionAU
Kathmandu- Current huge winter push/media spend- Beautiful content- No URLs- No annotation$- Low subs- Huge opportunity!!
www.jamieandrei.com https://www.youtube.com/user/kathmandu
World’s Best Treehouse (with spa!)
- Simple story telling- Top of search- Social proof (436 likes, 89
comments, 147 shares, 172 favs)
- Optimised titles, text, thumb- Keep an eye on analytics
(high engagement)- Sweet spot length- Click through actions/
annotations- Links/URLs added- All organic (solid foundation)- 312 ‘book now’ clicks- Lots of PR and mediawww.jamieandrei.com
http://youtu.be/Jl6W1gdNF6Y
Treehouse
www.jamieandrei.com
Gumby Cliff Jump- Bit of fun (show
reel/skills/dog fooding)- Test some new production
toys- Tried some paid Fiverr
activity & PPC- Seeded on Reddit,
Facebook etc- GoPro US contacted me
for the footage- Low YouTube views but
+168K on MSN/Bing- Syndicated across US
Network TV- Featured online- Cool GIF
www.jamieandrei.comhttp://youtu.be/9xrgEXN-S2U
Cool Stuff
www.jamieandrei.com
- Research, Plan, Think – Do your home work
- The Title – Make it catchy, relevant, searchable
- Thumb Nail – Test, listen and optimise
- Formatting – Optimise description and layout
- Call to Action - Video overlays, subscribe, recommended video
- Social Sharing – Encourage/make is easy to share/watch/rate
- PPC – Test and trial some paid media (test/optimise)
- Measure/Test/Optimise – Use the free tools to increase success
Top Video Tips
Rap Up- Define your voice/brand story/angle
- Develop and plan a content calendar
- Research your video niche
- Measure, test, learn
- Never under estimate the basics
- You would be surprised by the opportunity out there
www.jamieandrei.com
youtube.com/jamieandreitwitter.com/jamieandrei
Contact 0449 947 731
Jamie Andrei | Consulting Director
