Maximus Mobile Sales Campaign

Maximus Mobile Sales Campaign2015

Presented By : Absolute Limited

Maximus is one of the leading mobile phone brands in Bangladesh, with the capability to adopt quickly

technological advances and easy to use interface for mobile handset users, keeping eyes on innovative style and

features.

Background :


Objectives :

Familiarize people with the brand

Simultaneously, reaching out the TG to create awareness among them

Also built an experience for them with the brand

Increase sales


2 days program on each campus

Activation in 100 renowned private universities in Dhaka

Dart game with exciting prize

Mobile phone sales booth

Leaflet distribution

Summary :


Project Parameters :

Target Area : Private Universities

Target Audience : University students



sMaximus Mobile

360° Approach :


Pre-Hype Activities (On Campus):

Building Banners :

Long Building Banners will be used for better visibility. This medium is

cheaper, movable and replicable if required. Banners will be hung in front &

inside the campus building 2 days before the campaign.

X Banners :

X banners will be placed into the grounds of university campuses.

Leaflet :

Leaflets be distributed outside the campus gate a week before the campaign.



Pre-Hype Activities (Social Media):

Event page on Social Media :

Event pages will be created on social medias like Facebook,

Twitter, Google+ etc.

The event pages will update reviews of the campaign and

their products as well.


Work Plan

Advance team build up

1 week earlier

proposal, Pre Hype

BP recruitment,

BP train up

Total 4 BP will work on

this entire event

Registration,

Dart game

Sales activity,

Leaflet distribution

Work Plan :



Activation Plan :

Advance Team

An advance team will be formed consisting of 2 members

Both members will be male

They will give the proposal of the campaign 1 week prior to the event

They will also do Pre Hype activity in the enlisted university campuses as well as in the Social media


Activation Plan :

Activation Day

4 BPs will be recruited for the whole event 2 male & 2 female

The female BPs will stand in the sales & display booth

The male BPs will be in the games zone

They will write down the name, id & cell phone number of the participating students

They will tell the students about the rules of the game

Every student participating in the game will be given a leaflet containing discount coupon, mobile pics and prices

Leaflet Design :

The leaflet will be multi fold. The first few pages will contain mobile phones pics and their prices and last page will contain the discount coupon.

The number of pages will vary along with the number of mobile phones to be displayed.



Discount Sale :

The sales booth will also offer discount sale.The discount sale will only be available for selected smartphone models. The smartphonemodels and discount amount will be set by Maximus authority.



Sales Booth Outlook :

There will be one small sales booth in the ground Or any convenient place inside the university Campuses.

The booth will have two sections one for sales & display and another for the games zone.

Games Corner :

In one side of the booth a dart board willbe placed and participants will play it from a certain line . They must score a minimum point set by the authorities to be winners.Winners will get exciting prizes.



Proposed Gift Items :

Branded Wrist Band Branded Cap


Proposed Gift Items :

Branded Backpack Branded T-shirt



Marketing

Maximus Mobile Sales Campaign