Media PitchingLike a Boss

Craft a Strong Message• What’s your product? (elevator pitch)• What are your key features?• What are your key differentiators?Iterate until you get it right

Create Great Content• Hire a photographer and videographer• Take beautiful photos of your product• Shoot a quality video (2 min)• Edit a few 5-10 second teaser clipsUse this content for everything

Understand the Media• Overworked, underpaid• Receive several dozen pitches a day• Looking for new, cool, and unique products• Prefer products that will be shipping soon• Juggling many other more important things• Reviews, events, breaking news

Timing is Everything• Be mindful of conflicts with other news• Be aware of conferences• Pitch around 2AM PT Mon-Wed• Setup an embargo• Don’t pitch between Black Friday and CES• July can be challenging too

Pitching dos• Keep your pitch short, sweet, and to the point• Email the media• Personalize your pitch• Include images and (short) videos• Setup an embargo

Pitching don’ts• Use long and formal pitches• Call the media (*)• Waste the media’s time• Pitch stale / irrelevant news• Pitch too often / harass

Pitch types• Announcements / news• Launches • Briefings (in person, remotely)• Demos / hands-on• Reviews• Events / press conferences

Speaking with the Media• Be prepared, know your message• Practice your briefing / demo• Relax and take your time (*)• Be conversational and inclusive• Ask to speak off the record if necessary• The media don’t want to trick you

Example 1

Example 1

Example 1

Example 2

Example 2

Example 2

Example 2

Questions?Myriam Joiretnkgrl@gmail.com