Mixpanel BasicsHow to know what’s going on.

We use Mixpanel to look at our data.

● www.mixpanel.com● World standard for analytics data.● Ask an admin for an invite.

What is “Analytics Data”?

● Analytics data describes what’s happening● Consists of “events”● Events describe:

○ What happens in the app○ Who is doing it○ When it occurs

(Examples of Events)

● Started Signup● Completed Signup● Sent Promotion

Events have Properties.

● Started Signup has “signup_method”○ Value is Facebook, or Manual, depending on which

option the user picked.

Mixpanel asks questions of our data.

Three types of questions:

1. Segmentation (Counts of users)2. Trends (Counts over time)3. Funnels (Drop off within a sequence)

Segmentation:

Trend:

Funnel:

Our Funnels:

● Sign Up ○ (Facebook, Manual)

● Activation ○ (Total, by Booking, by Promo)

● Promotion Flow ○ (Start, Email, SMS, Facebook)

● Booking Flow

“Where Do I Start?”

How Do I Keep Learning?

● Watch:○ Advanced Mixpanel Topics:○ https://mixpanel.com/learn/get-started

● Subscribe:○ Analytics Academy Newsletter:○ https://segment.io/academy/

● Ask:○ Teammates: Jordan@ Flynn@ Eli@○ Video chat with others: https://clarity.fm/

Thanks.