Mobile Darwinism

GITEX October 23, 2013

@kdimachkie

Betamax

VHS

Catalyst for Seismic Changes

+ 6 Billion

Always on,Always with me, Personal, Not shared

Think mobile, first

Context is everything

Brands and customers have to get ‘touchy-feely”

Commerce-enablethe physical world

Add a digital serviceslayer to physicalproducts and locations

Reconsidersuccess metrics Value

1

2

3

Reach

Frequency

ROI

There is a newworld out there.What are marketersdoing about it?

Ecosystem?What ecosystem?

Technology

Mobile advertising = Revenue

Operators

Advertisers andtheir Agencies

Individuals,not Consumers

The year of Mobile

Kamal DimachkieExecutive Regional Managing DirectorLeo Burnett

KDThink.com

ae.linkedin.com/in/kdimachkie/

@kdimachkie

• Masters of the Word: How Media Shaped History, from the Alphabet to the Internet - William Bernstein

• Mobile Advertising Vision• Mobile Customer Experience Trends Briefing Digtial Cream

London 2013 Report- Mobile Consumer Report 201• Mobile Statistics Compendium September 2013• MillwardBrown AdReaction 2012 USA• Forrester Breakfast Whitepaper• eMarketer - The Global Intellgence Report Middle East &

Africa• Connecting with People - Trends in Advertising

References