An early look at the future

of Starwood Hotels

June 4th 2015

Stephan Croix, VP Marketing EAME

2

In today’s market, consumers have (a lot of) choice

Innovation is core for Starwood to stand out Starwood has a long history of pioneering new “guest experiences”

1934, the Bloody Mary 1998, the W Hotel 2015, Uber partnership 1999, the white bed

But innovation has to be relevant… …remember this?

Our starting point is the consumer How can we make every step of the journey smoother and unforgettable for our guests?

an always on conversation

Keyless technology Mobile technology is driving easy check-in and safety for hotel guests

StarLab – where creativity meets technology

New York City, launched February 2015

Bespoke hotel room experience via Apps Simplifying and customizing the hotel guest experience

Smart mirrors Multitasking made easy

“the Botlr” - the Aloft robot butler Speed and quality of service for hotel guests

Thank You

SHERATON HUZHOU HOT SPRING RESORT, CHINA

18