Mobile Search Insights

9%

17%

77%

2%

68%

speed and convenience

12345678910

45%

81%

73%

55%

73%

0% 100%50%25% 75%

44%

64%

49%

47%

10%

20%

30%

40%

50%60%

70%

80%

90%

100%

10%

20%

30%40%

50%

60%

70%

80%90%

100%

1% 2% 3% 3% 4% 4% 4% 5% 6% 6% 7% 7% 10% 12% 15%

Number 1 reason to conduct a mobile search:

28%

Lets take a look at a few interesting mobile search �gures from Google and Neilsons joint Mobile Search Moments Studyhttp://bit.ly/1c0JiGh

Search for a wide variety of information

Mobile search is a key part of the decision-making process

"84% of follow-up actions triggered by Mobile Search occur within 5 hours"

Purchase-relatedConversions

Mobile Users

"There are now more mobile devices than people on planet earth. Mobile Search is expanding at an incredible rate, 8 times faster than web adoption in the 1990’s. Mobile web browser use accounts for roughly 18% of all mobile usage and 56% for search, so having a mobile optimsed website really makes sense”.

Conclusion

ByteCloudInternet Marketing28A Parry StreetClaremont, 6010

Phone: 0862198057E-mail:[email protected]

"occur within 1 hr of a mobile search taking place. That is the speed of mobile commerce"

Contact

On the goAt work

In a storeAt home

When mobile searches happen

On the goIn storeAt homeAt workPC available

Mobile Searches thatare goal-orientated

Search initiated on

Legenda FurnishingsTravelBeautyFinanceNavigationRestaurantSocial

Health Care

TechFoodShoppingGeneral

NewsArts &

EntertainmentAuto

of Mobile Searches trigger additional action and conversions

of mobile searches result in conversions (store visit, call, purchase)

25%of mobile searches resulted in a consumer visiting a store

App - 38%Voice - 3%

Web Browser - 56%Other App - 2%

Mobile Lab

"when People use Mobile Search to Help Make a Decision they

are…."

"...more likely to make a purchase"

51%